About the role

This is a newly created role that puts you at the centre of marketing strategy and execution across two distinct, complementary brands — each with its own audience, personality, and commercial goals. Reporting directly to the General Manager, you will own the marketing function: from campaign conception to performance reporting, across digital, social, partnerships, email, and beyond. This is a hands-on role with real strategic influence — an ideal fit for a marketer who wants both autonomy, impact and purpose.

Key responsibilities

- Partner with the General Manager and Leadership Team to develop and deliver multi-brand marketing strategies from concept through to completion.
- Lead marketing activity across three distinct brands, crafting tailored messaging and campaigns that resonate with each unique audience.
- Plan and execute digital marketing campaigns spanning social media, sponsorships, and community partnerships.
- Leverage CRM platforms to build and optimise landing pages, automated customer journeys, and engagement workflows across our websites through all available means including AI.
- Develop and manage end-to-end EDM campaigns — including content creation, design, deployment, and performance reporting.
- Create compelling campaign collateral, presentations, and social media assets using Canva or equivalent design tools.
- Oversee content production across web, social, email, and print channels, ensuring consistency with brand guidelines.
- Monitor, analyse, and report on campaign performance metrics, translating data into actionable insights.
- Manage marketing budgets effectively, contributing to strategic planning and financial reporting cycles.




- Drive efficiencies and results with automation and data analysis.

About you

- Proven marketing experience, ideally within automotive, finance, or a rapid-moving consumer environment.
- A track record of successfully managing multiple brands or product lines simultaneously.
- Strong digital marketing capabilities across social media, CRM platforms, EDMs, and campaign analytics.
- Creative flair and exceptional attention to detail, with proficiency in Canva and/or Adobe Creative Suite.
- Outstanding communication, project management, and organisational skills.
- The ability to operate both strategically and operationally, adapting your approach to what the business needs most.

About us We are a dynamic and fast-growing automotive finance group operating across car loans and vehicle leasing. Our Vision is to help people get moving, wherever they are starting from. Our mission is simple: We meet each customer at their actual situation and match them to the right product, brand and terms for where they are today, to get them moving tomorrow.

Benefits

- Hybrid flexibility — this role is part time or 20 hours equivalent per week, ideally 3 days or option for 4hrs each day across 5 days in our Brisbane CBD office, with remote days to support focus and balance.
- Direct access to leadership — you will have a seat at the table and genuine influence over brand direction.
- A strong external agency partnership, so you can focus on strategy and outcomes rather than execution alone.
- A real opportunity to shape the marketing function of a growing business at an exciting stage of its journey.
- A collaborative, supportive team culture where your contributions are recognised and your ideas are welcomed.

📌 Marketing Brand & Content Specialist (Brisbane)
🏢 Alpha Car Finance
📍 Brisbane