Marketing Lead 6-Month Temporary Contract | Sydney

Are you a commercially minded marketer who thrives on delivering campaigns that drive real results?

We're partnering with a high-profile organisation to recruit a Marketing Lead for an exciting project. This role offers the opportunity to lead the marketing strategy and delivery for a major new community facility, helping drive awareness, participation, memberships and long-term engagement. The role is focused on audience growth, campaign performance and conversions rather than traditional communications or PR.

The Opportunity

This is a hands-on role where you'll take ownership of marketing activity from planning through to execution and reporting. Working across a broad range of channels, you'll be responsible for developing and delivering audience-led campaigns that create excitement, build community engagement and drive measurable outcomes.

You'll join a team-oriented, fast-paced environment.The successful candidate will be comfortable managing multiple priorities, working with a wide range of stakeholders and bringing fresh ideas to an existing marketing roadmap.

Key Responsibilities

- Develop and execute strategic marketing and campaign plans aligned to business objectives.
- Deliver integrated campaigns across digital, social, search, email and offline channels.
- Create compelling content, campaign messaging and creative briefs.
- Develop audience segmentation and targeting strategies to maximise engagement and conversion.
- Monitor campaign performance and provide reporting on ROI, conversions, memberships,



visitation and engagement outcomes.
- Manage multiple marketing priorities while maintaining a strong customer and audience focus.

About You You are a confident marketing professional with demonstrated experience driving audience growth, demand generation and campaign performance. You are experience in marketing, digital, campaign and brand management.

To be successful, you'll have:

- Proven experience developing and delivering end-to-end marketing campaigns.
- Strong understanding of audience segmentation, targeting and performance marketing.
- Experience across digital marketing channels including paid social, search, email and digital advertising.
- Strong stakeholder management and project management capability.
- A proactive, solutions-focused approach and the ability to work autonomously.
- Excellent written communication and content development skills.

Desirable Experience
- Membership, leisure, venue, events, recreation or customer-focused service marketing.
- Local government experience is advantageous but not essential.

What's In It For You?
- 6-month temporary contract
- October commencement
- Hybrid working flexibility
- Opportunity to contribute to a significant, high-profile project
- Collaborative and supportive team environment
- The chance to make a visible impact from day one

If you're ready to dive into your next big role and deliver campaigns that drive meaningful results, we'd love to hear from you. Please apply directly or email your cv to [email protected].

📌 Marketing Lead (Sydney)
🏢 Hays
📍 Sydney