Are you a strategic marketing leader who thrives on owning the full customer funnel from brand to performance to retention?

Our client is one of Australia's fastest-growing fashion and eCommerce brands, known for its bold identity and loyal customer base. As they scale, they're looking for a Marketing Director to own the planning, orchestration and governance of marketing activity across every channel.

Reporting to the CMO, you'll translate commercial and brand objectives into an integrated, channel-neutral marketing and media plan — and drive it end-to-end. You'll directly own performance and retention channels (paid media, search, affiliates, email/CRM and social), while working closely with Brand, eCommerce, Buying and Creative to ensure everything ladders up to one plan.

This is a role for someone who can build a plan, defend the trade-offs in it, and turn data into decisions.

What you'll own:

- The integrated marketing and media plan - annual, quarterly and campaign level
- Channel mix, budget split and flighting across a $10M+ annual budget




- A structured test-and-learn agenda that compounds performance over time
- Full-funnel measurement - CAC, MER, ROAS, LTV as the single source of truth on marketing performance
- A team of channel specialists, including a Paid Search Specialist, Digital Marketing Coordinator and Email/CRM Lead

What you'll bring:

- Extensive marketing experience, including planning and orchestrating multichannel activity at a senior level
- Proven ownership of a marketing budget and media plan of $10M+ annually
- Experience leading and developing a team of channel specialists
- Solid grasp of marketing measurement - attribution, incrementality, blended metrics
- Retail, fashion or high-volume eCommerce experience highly regarded

This is a rare opportunity to step into a business with real scale, a strong brand, and a leadership team that backs its marketing function. If you're ready to own the full funnel and shape where the brand goes next, we want to hear from you. Apply now. Confidential enquiries welcome.

📌 Marketing Director | Fast-Growing Fashion & eCommerce Brand (Sydney)
🏢 Who in the Zoo Recruitment
📍 Sydney