Marketing Specialist – B2B / Microsoft Ecosystem

Location: Sydney or Melbourne

About the role

365 Mechanix is a Microsoft technology consultancy.

We build with Dynamics 365, Power Platform, Copilot, and Azure. Automating processes, unlocking data, and turning Microsoft technology into real business outcomes. In Australia, Recent Zealand, and beyond.

We're looking for a Marketing Specialist to own our B2B marketing engine end to end: campaigns, website, content, events and collateral. You'll be running structured inbound campaigns through Microsoft Dynamics 365 Marketing, briefing and producing content that actually supports the sales cycle, and being the person in the room when we host an event or exhibit at a conference. You'll work closely with our leadership and delivery teams, and with our Microsoft partners, so you understand both sides of the partner ecosystem.

This is a hands-on role. You'll be writing the brief and then also writing the copy, coordinating the design, and making sure the final one-pager or case study is something the sales team is actually proud to send.

What you'll be doing

Campaigns & inbound lead generation

- Plan and run B2B inbound campaigns across email, web and LinkedIn, owning the brief from audience and message through to CTA, follow-up sequence and lead capture
- Manage and optimise the company website for SEO, GEO and lead capture, including landing pages, forms and content downloads
- Build and maintain customer journeys in Microsoft Dynamics 365 Marketing (or an equivalent marketing automation platform)

Events

- Be the single point of coordination for every hosted and attended event, logistics, collateral, briefing, follow-up (from a small client breakfast to a full conference presence)
- Support and, in some cases, lead channel partner events
- Make sure every event has a proper CRM follow-up sequence, not just a spreadsheet of business cards

Content

- Publish themed content on a regular cadence
- Write or coordinate customer case studies,



owning the process from brief through client sign-off to published piece
- Produce a regular client newsletter.
- Build and maintain sales collateral, one-pagers, capability decks, proposal templates all to a polished, brand-consistent standard
- Support the marketing side of major tender responses, giving them a professional finish

Awards & visibility

- Manage our submissions to industry and vendor awards relevant to our specialisations

What you'll need

- 5–10 years' experience in a B2B Marketing Specialist/Manager or similar role
- A Bachelor of Commerce (Marketing) or equivalent
- B2B marketing experience in IT or SaaS. Ideally from the partner side, so you understand how a partner ecosystem actually sells
- Hands-on experience with Microsoft Dynamics 365 Marketing (or a comparable customer journey / marketing automation tool). Must have
- A track record of generating real pipeline through email, web and LinkedIn campaigns
- The ability to take collateral from brief to polished final output yourself (copy, design coordination, the lot)
- Event management experience, from hosted events through to conferences and industry body partnerships
- Sharp attention to detail, strong organisation, and the self-motivation to run your own workload without someone checking in on you daily

Nice to have

- Experience marketing Microsoft Dynamics 365, Power Platform or AI/Copilot solutions
- Familiarity with the Australian financial services or collections market
- Experience working with or alongside a Microsoft partner or ISV
- Knowledge of Financial Services industry body ecosystems
- Solid working knowledge of the broader Microsoft ecosystem, ideally from the partner or ISV side

Why 365 Mechanix We're a business that backs people to own their patch. This role reports directly into leadership, so what you build and how you build it is genuinely up to you, you won't be waiting on approval chains to run a campaign or update a landing page. We put real weight on culture and work-life balance, and on giving people a clear path forward rather than a vague promise of one.

📌 Marketing Specialist (Sydney)
🏢 365 Mechanix
📍 Sydney