Darling Group is looking for a Marketing Specialist to own campaign planning, guest marketing and performance reporting across our portfolio of hospitality venues.

This is a hands-on, accountable role for someone who plans ahead, executes without supervision, and can demonstrate what their work returned.

You will operate as the commercial engine of the marketing department, responsible for what we run, when we run it, and what it delivers.

About The Role

You will own marketing planning and execution across a multi-venue hospitality group, reporting directly to the Creative Director and working alongside the Head of Content & Social and our brand and design function.

This role exists to bring forward planning and measurement to marketing. You are responsible for the calendar, the campaigns that sit on it, and the reporting that tells the business whether they worked.

What You'll Do

- Own the rolling marketing calendar across 11 venues
- Plan campaigns against commercial objectives
- Run seasonal campaigns end to end: offer, channels, booking path, follow-up
- Take ownership of our guest database and email program
- Segment the database properly and establish a monthly sending rhythm per venue
- Build and issue monthly venue-level reporting the business actually uses
- Brief content requirements into the social team with clear commercial context
- Support group social media with offers, campaigns and creative
- Hold lead times and remove last-minute campaign decisions

Experience We're Looking For

- Proven experience owning marketing campaigns end to end across multiple venues, locations or brands
- Experience in hospitality, retail,



events or another multi-site consumer business
- Strong planning discipline and a track record of working to lead times
- Confident with CRM and email marketing, ideally SevenRooms, Klaviyo or Mailchimp
- Comfortable reading performance data from Meta, GA4 and booking systems
- Experience being accountable for commercial outcomes, not just delivery

About You

- You think in calendars and lead times, not weeks
- You plan forward, and you protect the plan
- You are comfortable being measured on outcomes
- You write clearly and commercially
- You are organised enough to hold 11 venues without dropping any of them
- You are calm under pressure and not reactive by default
- You are confident operating with autonomy and ownership

Why Join Darling Group

- Own marketing planning across some of Melbourne's most recognisable venues
- Work directly with senior creative leadership
- Build a marketing function with structure and measurement at its centre
- Operate in a high-trust, high-accountability workplace
- Real authority over what we run and why, not just responsibility for delivering it

About Darling Group

Darling Group is a Melbourne hospitality group behind some of the city's most recognisable dining and drinking venues. Our portfolio spans eleven cafés, restaurants and event spaces, from the Royal Botanic Gardens to the Sorrento foreshore, each with a distinct identity and a clear point of view.

We build venues to last. Each one is the product of considered design, a solid idea, and an unwillingness to cut corners. We hold our marketing to the same standard: intentional, disciplined, and made with genuine creative care.

📌 Marketing Specialist (Melbourne)
🏢 Darling Group
📍 Melbourne