Marketing Specialist - Full-Time (38 hours/week)

Position: Marketing Specialist

Job Type: Full-Time (38 hours/week)

Business Name: POP RETAIL ENTERPRISES PTY LTD T/A Hello Kitty and Friends Cafe

Salary: $85,000 - $90,000 per annum (excluding superannuation)

Location: Shop L01 157B Melbourne Central, 11 La Trobe Street, Melbourne VIC 3000

About Us

POP RETAIL ENTERPRISES PTY LTD operates Hello Kitty and Friends Cafe at Melbourne Central, Australia’s first dining experience dedicated to Hello Kitty and other beloved Sanrio characters. The venue combines character-themed food and beverages, branded merchandise and an immersive in-store experience, supported by its online shop and social media channels. We are currently seeking an experienced and commercially minded Marketing Specialist to join our team.

About the Role

As a Marketing Specialist, you will support the development, coordination and evaluation of marketing strategies across the cafe, retail store and online channels. The role involves market research, campaign planning, content coordination and performance analysis to support brand awareness, customer visitation, product launches and merchandise sales. You will work closely with management, operational teams, designers and external partners to ensure marketing initiatives are effectively implemented and evaluated.

Key Responsibilities

- Conduct market, customer and competitor research to identify customer preferences, industry trends, potential demand and opportunities for new and existing menu items, merchandise and customer experiences.
- Develop and coordinate marketing strategies, objectives and campaign plans to support brand awareness, cafe visitation, customer engagement, product launches and merchandise sales.
- Advise management on target markets, brand positioning, product mix, pricing, advertising,



sales promotions and appropriate distribution channels across the cafe, retail store and online shop.
- Plan and coordinate integrated advertising and promotional campaigns across the company website, online shop, social media, digital advertising, in-store displays, events and partnerships.
- Coordinate the production of campaign materials, including artwork, photography, copywriting and digital content, ensuring activities are delivered within approved timelines and budgets.
- Plan, schedule and coordinate marketing content for themed menu releases, seasonal campaigns, limited-edition products, merchandise and special customer experiences.
- Analyse customer behaviour, sales patterns, pricing, website activity, social media insights and campaign results to support evidence-based marketing recommendations.
- Monitor marketing expenditure, campaign schedules and performance indicators and prepare regular reports on engagement, customer conversion, store visitation and sales outcomes.
- Recommend improvements to website, online shop and digital content to improve customer engagement, online visibility, search engine performance and campaign effectiveness.
- Liaise with management, cafe operations, retail staff, designers, content creators and external partners to ensure marketing activities are implemented consistently and effectively.

Skills and Experience

- Bachelor’s degree or higher qualification in Marketing, Business, Communications or a related discipline,



together with at least two years of relevant marketing experience. At least five years of relevant professional experience may substitute for the formal qualification.
- Strong understanding of marketing strategy, consumer behaviour, market research, brand positioning and campaign planning.
- Experience coordinating integrated marketing campaigns, product launches, seasonal promotions or customer events.
- Ability to analyse customer, sales and campaign data and translate findings into practical marketing recommendations.
- Sound understanding of websites, e-commerce, social media, content marketing and digital advertising.
- Robust communication and organisational skills, with the ability to coordinate multiple campaigns and work effectively with internal and external stakeholders.

Why Join Us

- Opportunity to contribute to Australia’s first Hello Kitty and Friends dining experience at Melbourne Central.
- Exposure to integrated marketing across hospitality, experiential retail, e-commerce, social media and character-themed products.
- Collaborative environment working across cafe operations, retail, creative content and digital channels.
- Opportunity to shape seasonal campaigns, product launches and customer experiences for a distinctive consumer brand.
- Market-competitive salary package of $85,000 - $90,000 per annum, commensurate with skills and experience.

How to Apply If you are an analytical, creative and commercially minded marketing skilled looking to contribute to a distinctive hospitality and retail brand, we would love to hear from you.

Please submit your resume and a brief cover letter outlining your relevant experience and suitability for the role to [email protected]

Pay: $85,000.00 – $90,000.00 per year

Benefits

- Employee discount
- Free drinks
- Free food

Work Location: In person

📌 Marketing Specialist (Melbourne)
🏢 Pop Retail Enterprises
📍 Melbourne