Melbourne Farmers' Markets champions real food; grown in a way that respects the earth, sold in a way that supports its makers and offered in a way that connects communities.

Offering services that nurture local, values-aligned food businesses, we run three established weekly markets at Carlton, Coburg and Alphington, a commercial kitchen at the Alphington Community Food Hub, and urban storage and distribution solutions for primary producers and small food businesses.

OVERVIEW

Melbourne Farmers' Markets is developing a skills-based board, and seeking a non-executive director with digital marketing and communications experience. Specifically, the Board is seeking an individual who can contribute at two levels.

In addition to general director duties, contribute specifically by:

- Advising the Board on the digital and communications strategy of the organisation, including how it reaches recent audiences and converts interest into market attendance.
- Overseeing the digital and audience measures reported to the Board, so that growth can be monitored against strategy.

And, working directly alongside the operational team, contribute practical capability by:
- Working with the operational team to build the annual content and social media plan, and reviewing it through the year.
- Giving practical guidance on channel selection, paid media spend and campaign set-up.
- Establishing and maintaining performance reporting or dashboards, so that audience data is available to the Board without drawing on staff time the organisation does not have.
- Undertaking or directing market research and trend analysis, and evaluating return on marketing investment.

This is a working directorship. Melbourne Farmers' Markets is a small organisation with a lean team,



and the Board contributes capability as well as oversight. We are looking for people who will both govern and roll up their sleeves; a director who can only attend meetings and set direction will not be able to make the contribution the organisation needs. The candidate will ideally have recent, hands-on experience in digital marketing, social media or communications, and either hold governance experience or be willing to develop it.

ROLE DETAILS

Term: 2 years, with the option to renew for a further term, subject to Board approval.

Board meetings: 11 per year, of approximately 1.5 hours each, held online.

Attendance: A minimum of 80% attendance at Board meetings is expected.

Working commitment: Approximately 8 to 10 hours per month beyond Board meetings, comprising direct support to the executive team, subcommittee participation and attendance at markets. This is a genuine commitment and applicants should satisfy themselves that they can meet it.

Remuneration: This is a voluntary position.

Insurance: Directors and Officers (D&O;) insurance is provided.

APPLICATIONS To express your interest in this role, please provide:

1. a resume detailing your relevant digital marketing, communications and governance experience and qualifications.
2. a cover letter - or a short video of no more than three minutes - outlining your interest in the role and in the mission of Melbourne Farmers' Markets, your digital and social media experience, and your availability to provide the practical support described above.

Please submit your application via email to [email protected] by cob 30 September 2026 For a confidential discussion about the role, please contact Anne Duncan by email - [email protected] - to arrange a telephone conversation.

Shortlisted candidates will be contacted for an interview.

📌 Non-Executive Director - Marketing + Digital (Victoria)
🏢 Melbourne Farmers Markets
📍 Victoria