Paid Social Manager – Maternity Leave Cover

Sydney CBD | Hybrid | $90,000 + Super

Full-time | 12-month maternity leave cover | Potential to become permanent

About SOUP

SOUP Agency is an independent, full-service digital marketing agency based in Sydney, working with an exciting mix of Australian and international brands.

Since launching in 2019, we’ve built a team of specialists across Paid Media, SEO, Social & Content, Email Marketing, Creative and Digital Strategy. We’re collaborative, ambitious and focused on producing great work and meaningful results for our clients.

We’re big enough to work on exciting brands and challenging briefs, while still being a close-knit team where people have a voice, ideas are encouraged and you can make a genuine impact.

Why SOUP?

- Hybrid working environment
- Half-day Fridays
- Birthday leave
- Monthly team activities
- Monthly Lunch & Learns
- Personal & professional development

The Opportunity We’re looking for an experienced Paid Social Manager to join our team on a 12-month fixed-term contract to provide maternity leave cover, with the potential to move into a permanent full-time role as the agency continues to grow.

This is a hands-on role for someone with 4+ years of paid social experience who is confident taking ownership of strategy and performance across a diverse portfolio of clients.

You’ll lead paid social strategy and performance, from campaign planning and optimisation through to testing, reporting and identifying opportunities for growth.

Beyond the ad account, you’ll provide strategic oversight across organic social, content and creative, working closely with our Social & Content team to ensure paid and organic activity work together.

You’ll also be confident analysing creative performance, identifying what should be tested next and briefing or adapting assets for paid social.

What You’ll Be Doing

Paid Social Strategy & Management

- Develop and execute paid social strategies across Meta, TikTok, LinkedIn and other relevant platforms.
- Manage campaigns end-to-end, from strategy and campaign structure through to launch,



optimisation and reporting.
- Develop structured testing roadmaps across audiences, creative, messaging, offers, landing pages and campaign formats.
- Proactively identify opportunities to improve performance and drive growth.
- Work closely with other performance channels to ensure paid social contributes to the broader marketing strategy.
- Stay across platform changes, emerging formats and recent opportunities, translating these into practical recommendations for clients.

Creative & Content

- Take a creative-first approach to paid social performance and develop creative testing strategies based on social trends, performance data and audience insights.
- Analyse creative performance and identify patterns across hooks, messaging, formats, concepts and offers.
- Provide recommendations on what creative should be produced or tested next, rather than simply working with the assets provided.
- Brief and collaborate with our Social & Content team on creative requirements for paid campaigns.
- Understand platform-native creative and what makes content work across Meta, TikTok, Instagram and other social platforms.

Organic Social Oversight

While this is primarily a paid social role, you’ll have a strong understanding of organic social and how paid and organic work together.

You’ll

- Provide strategic input and oversight across organic social activity where relevant.
- Review organic social performance and identify content that could be amplified through paid media.
- Contribute ideas and recommendations to broader social and content strategies.
- Work closely with our Social & Content specialists to ensure paid, organic and creative activity is aligned.

Reporting & Client Strategy





- Analyse campaign data and translate it into clear, commercially focused insights.
- Prepare and contribute to client reporting, WIPs and strategic reviews.
- Present performance, insights and recommendations confidently to clients and internal teams.
- Build strong relationships and act as a trusted paid social specialist across your accounts.
- Proactively bring new ideas, tests and opportunities to clients.
- Understand how media performance connects to broader client and business objectives.

What We’re Looking For

- 4+ years of hands-on Paid Social experience, ideally on the agency side in a fast-paced environment.
- Advanced hands-on experience with Meta Ads Manager.
- Strong experience across additional platforms such as TikTok Ads and LinkedIn Campaign Manager.
- Strong understanding of paid social strategy, attribution, measurement, audience targeting and campaign optimisation.
- Experience developing and managing structured creative testing programs.
- Strong understanding of organic social media and content strategy.
- Strong analytical skills and the ability to turn performance data into actionable recommendations.
- Excellent client communication and presentation skills.
- A commercial mindset with an understanding of how media performance connects to business outcomes.
- A proactive approach and confidence bringing new ideas, recommendations and opportunities to the table.
- Ability to manage multiple clients and priorities within an agency environment.

How to Apply To apply, please include your current resume, a cover letter outlining your interest and availability, and examples of previous paid social work. Examples could include campaigns you’ve managed, paid social creative you’ve developed or briefed, testing programs you’ve implemented, or results you’ve achieved.

We’re interested in understanding how you think, what you did and the impact it had.

Please note: Applicants must have permanent Australian residency or a relevant Australian working visa. No agencies will be used for this role.

📌 Paid Social Manager (Sydney)
🏢 Soup Agency
📍 Sydney