About the role

As Digital Marketing Manager, you'll support the Head of Digital to lead and execute True's integrated digital marketing strategy across paid media, Search and Generative Engine Optimisation (SEO/GEO) and CRO to drive customer acquisition, revenue growth and an increase in customer lifetime value. You'll also help shape and deliver the digital roadmap, use data to optimise performance across the full customer journey, and lead and develop two talented direct reports. Working closely with the Head of Digital and cross-functional teams, you'll ensure digital activity aligns with broader commercial and brand priorities.

Key responsibilities

- Translate the digital strategy into channel-specific plans with clear KPIs, including ROAS, CAC and revenue targets and own their delivery against performance goals

- Drive execution across the full funnel, with a focus on Meta and Google, SEO/GEO and CRO

- Manage, coach and develop your two direct reports that include a Digital Marketing Specialist and Digital Marketing Coordinator, fostering a high-performance culture

- Lead a structured paid media testing roadmap, including new channels such as TikTok and Agentic Ad platforms, with defined hypotheses and success metrics

- Map and optimise the digital customer journey, identifying friction points from first impression through to repeat purchase

- Build and run tests across creatives, product pages and landing pages to improve conversion rates and enhance the customer journey

- Analyse funnel and campaign performance using GA4, in platform data and CRM data, turning insights into prioritised, high-impact actions

- Collaborate with content, web/UX, product, social, CX and marketing ops teams to ensure consistent messaging and seamless delivery





- Manage external partners including agencies, with clear scopes, expectations and performance reviews

About you

- 3-5 years of senior level experience in performance/digital marketing within an eCommerce or DTC setting, ideally in a scaling or high growth business

- Proven experience managing and coaching direct reports in a digital marketing team

- Deep knowledge of paid media, SEO/GEO & CRO with experience translating commercial goals into channel strategy and delivering against it

- A track record of turning data into prioritised action with fluency using Shopify reports, GA4 and CRM data

- A genuine passion for True's brand and the desire to learn, grow and innovate in a dynamic environment

Benefits

- Fun, dynamic, and collaborative work environment

- 4 bonus leave days per year

- Onsite staff gym, sauna, and ice bath

- Northern Beaches location with onsite parking

- Generous discounts on True Products

- Frequent team events and celebrations

- Plenty of learning and development opportunities

- Hybrid working environment

About us

At True, we're on a mission to create a world of healthier people. True Protein was born out of a desire to empower our community in living energetic and fulfilled lives. Since 2014, we have pioneered a new standard in health and performance products, delivering natural, authentic, and transparent products without compromise. This all begins within our own True Team, a high-performing group of like-minded individuals who truly believe in and strive to embody our company values in all that we do, both in our personal and professional lives. Australian-owned but looking to conquer the world, we are continuously growing our team with creative and community-minded people.

📌 Digital Marketing Manager (Brookvale)
🏢 True Protein
📍 Brookvale