Job Description
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ROLE DESCRIPTION
Reporting to the Head of Brand & Marketing, the Senior Graphic Designer plays a key role in shaping and executing the visual identity of the brand across all channels.
This role is responsible for leading the development and rollout of campaign and seasonal creative across digital, social, CRM, paid media, eCommerce, and wholesale touchpoints, ensuring consistency, innovation, and solid alignment with brand direction.
The role combines hands‐on design execution with creative leadership, supporting junior team members while driving high‐quality output across fast‐moving marketing and campaign calendars.
KEY RESPONSIBILITIES
Lead the design and execution of visual assets across all brand and marketing channels
Translate seasonal campaign direction into cohesive multi‐channel creative outputs
Ensure strong visual consistency across digital, social, CRM, paid media, eCommerce, and wholesale
Collaborate closely with marketing, ecommerce, and creative teams to deliver campaign rollouts
Contribute to the evolution of brand identity through innovative and elevated design solutions
Manage multiple projects simultaneously while maintaining high attention to detail and deadlines
DUTIES:
CAMPAIGNS & CREATIVE DIRECTION SUPPORT
Lead the adaptation of seasonal campaign creative across all channels
Ensure campaign vision is consistently translated into social, CRM, paid, eCommerce, and wholesale assets
Develop supporting creative elements to enhance campaign storytelling
Collaborate with the Head of Brand & Marketing to refine and execute seasonal visual direction




Maintain alignment between concept development and final output across all touchpoints
Support creation of digital‐first creative for social media platforms (Instagram, TikTok, etc.)
Develop high‐performing content variations for ongoing organic and paid use
Establish and refine design systems and templates for social and digital output
Ensure all content reflects current campaign direction and brand aesthetic
Identify opportunities to elevate visual storytelling across digital channels
Lead and support the design execution of eCommerce assets across the website and digital channels, ensuring a cohesive and elevated brand experience online.
Responsible for the creation and rollout of digital‐first design including homepage updates, campaign landing pages, product launches, promotional tiles, and CRM assets.
Work closely with the eCommerce and marketing teams to ensure timely delivery of assets aligned with trade calendar, launches, and promotional periods.
Support ongoing optimisation of the online customer experience through refined design systems, ensuring consistency across desktop, mobile, and CRM touchpoints.
Maintain a strong understanding of UX/UI best practice to ensure all digital creative enhances navigation, product discovery, and conversion performance.
CRM & EMAIL DESIGN
Lead design and execution of email marketing campaigns




Ensure CRM creative aligns with broader campaign and brand direction
Develop modular email systems and reusable design frameworks alongside marketing and digital team guidance
Oversee quality control of CRM visuals prior to deployment
PAID MEDIA CREATIVE
Lead the development of paid social creative assets and variations for testing
Work closely with performance teams to optimise creative output based on results
Ensure all paid assets are aligned with brand direction while meeting performance needs
Identify opportunities for new creative formats to improve engagement and conversion
WHOLESALE GRAPHIC SUPPORT
Oversee development of trade‐ready creative assets for wholesale partners
Support adaptation of campaign imagery for wholesale use across global markets
Maintain high‐quality standards across all wholesale creative outputs
TEAM LEADERSHIP & CREATIVE SUPPORT
Support workflow management within the marketing team
Contribute to creative problem‐solving and execution efficiency
Ensure all creative assets are accurately produced, organised, and delivered on time
Oversee version control and consistency across all design files
Maintain structured asset libraries across campaigns and seasonal collections
Support smooth handover of assets across internal and external teams
GENERAL CREATIVE RESPONSIBILITY
Support ongoing evolution of brand identity through considered design output
Contribute ideas and concepts during campaign and seasonal planning phases
Provide ad hoc design support across marketing and creative needs
Maintain awareness of industry trends to inform creative direction and innovation

📌 Senior Graphic Designer (New South Wales)
🏢 Shona Joy
📍 New South Wales