Job Description
Shape the Future of One of Australia's Most Iconic Coffee Brands
Job Description
Join one of Australia's most successful privately-owned food and beverage businesses.
Vittoria Food & Beverage is home to iconic household brands and competes with some of the biggest multinationals in the world.
We're looking for an accomplished and commercially minded Senior Brand Manager to lead the annual brand plan and help shape the next phase of growth for Vittoria Coffee.
About the Role
As Senior Brand Manager, you will lead the development and execution of the annual brand plan, translating consumer, category and commercial opportunities into sustainable portfolio growth.
You will own brand strategy, innovation, packaging and integrated campaign development while working closely with cross-functional teams to bring ideas from insight and concept through to shelf and market.
You will:
Lead and implement the annual Coffee brand plan
Identify growth opportunities using consumer, category and commercial insights
Own brand performance and recommend actions to drive growth
Build and manage the innovation and renovation pipeline
Lead new product and packaging projects from concept to launch
Develop integrated campaigns that build the brand and deliver commercial outcomes
Lead creative, media, research and agency partners
Manage brand budgets, forecasts and performance reporting
Partner with Sales, Category and Trade Marketing on customer and channel plans
Support growth across Grocery, Foodservice and eCommerce
Lead, coach and develop a direct report
Influence senior stakeholders and cross-functional project teams
You'll work on Vittoria Coffee, Australia's No.



1 pure coffee brand, within a privately held, family-owned Australian business with a legacy of over 70 years
You will join a marketing team that has worked with Oscar-winning actor Al Pacino, many of Australia's leading fashion designers and some of the world's best chefs, iconic restaurants and cafes.
There are opportunities for interstate and overseas travel, and you'll gain broad exposure across retail, foodservice and direct-to-consumer channels.
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What You'll Need to Succeed
We value marketers who think like business owners.
People who can set a clear direction, turn insight into action and take ownership of delivering results.
You'll bring the experience and capability to lead a major brand, while thriving in a fast-moving entrepreneurial environment.
You'll bring:
A Bachelor's degree in Marketing, Business or Commerce
5-7+ years' FMCG brand management experience
Proven ownership of annual brand plans from strategy through execution
Experience leading NPD, renovation and packaging projects
Strong commercial acumen across sales, market share, budgets and profitability
Experience leading integrated campaigns and agency partners




Ability to translate consumer and category insights into growth opportunities
Experience working cross-functionally across Sales, Category, Finance and Supply Chain
Experience leading, coaching or developing team members
You will be:
Strategic but highly hands-on
Commercially curious and growth focused
Confident influencing senior stakeholders
Comfortable making decisions and operating with a high degree of ownership
Highly organised and accountable
Collaborative, low ego and team oriented
Passionate about consumer brands and coffee
Aligned with Vittoria Food & Beverage's family values and high-performance ethos
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Why Join Vittoria Food & Beverage?
We care about the work, not the fluff
A flat structure with direct access to decision-makers
Work that moves quickly, from idea to execution
A business that's agile, ambitious, and creatively bold
Work with iconic Australian brands in a business that backs its people
Learn from a team that believes in growing talent from within
Be exposed to end-to-end marketing, from concept to shelf
Access to ongoing learning and development
Extensive training and exposure to the latest AI tools
A supportive, team-oriented team culture
Interstate and international travel opportunities
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Ready to shape the future of Vittoria Coffee?
This is a senior brand role with genuine ownership, direct access to decision-makers and the opportunity to influence how an iconic Australian brand continues to grow.

📌 Senior Brand Manager Coffee (New South Wales)
🏢 Vittoria Food & Beverage
📍 New South Wales