Can you tell the difference between a product page that looks impressive and one that genuinely drives sales?
Do you enjoy creating compelling content, offers and online experiences that help turn visitors into customers?
Are you highly organised, detail-oriented and passionate about creating great customer experiences?
We're looking for an E-Commerce Marketing & Content Coordinator to support the growth of Global Shop Direct's e-commerce channel.
This is an opportunity to work across product launches, website content, campaign readiness, CRO initiatives and customer journey optimisation, helping bring some of Australia's most recognised consumer brands to market.
You'll work closely with our E-Commerce Manager and wider marketing team to ensure campaigns are launched accurately, efficiently and to a high standard, while continually looking for opportunities to improve customer experience and conversion performance.
ABOUT THE BUSINESS
Based in North Sydney, Global Shop Direct is one of Australia's leading Direct Response and As Seen On TV marketers, bringing innovative consumer products to market through television, e-commerce, social media and retail channels.
Operating since ****, we have established ourselves as a leader in launching and scaling consumer brands across Australia and New Zealand.
With exciting growth initiatives ahead, including the launch of new brands and expanded social marketing investment, there has never been a more exciting time to join our team.
WHAT IS THE ROLE?
E-COMMERCE CONTENT & MERCHANDISING
Create, update and manage website content, product pages and campaign landing pages to maximise sales
Transform product information, TVC messaging, packaging copy and supplier assets into compelling, conversion-focused content




Develop copy and write content briefs for designers, video editors photographers and other suppliers for web assets
Manage content, offer change and page review processes.
Edit and refine content to maximise its impact
COMMERCIAL CAMPAIGN MANAGEMENT
Implement website merchandising, promotional updates, manage coupons, URLs and redirects for launches.
Coordinate campaign readiness, launch requirements and go-live checks and help ensure campaigns are executed accurately and on time
Coordinate offer, pricing and campaign communications, ensuring website updates, stakeholder alignment and cross-channel deployment requirements are implemented.
Request, vet and coordinate campaign assets, supplier content and launch requirements
Liaise with suppliers, photographers and internal stakeholders
Support digital projects and new product launches
CRO & CUSTOMER JOURNEY SUPPORT
Support CRO initiatives, testing programs and customer journey improvements
Assist with website optimisation, product recommendations, upsells and cross-sell initiatives
REPORTING & INSIGHTS SUPPORT
Assist with customer reviews, NPS, surveys and reporting
Support campaign and website reporting
Highlight customer trends, issues and opportunities
ELIGIBILITY
To be successful in this role you will:
Have experience managing website content through CMS platforms
Have strong copywriting, creative briefing and communication skills




Have experience creating high-quality e-commerce product content
Are highly organised and comfortable managing multiple projects & checklists simultaneously, always looking ahead to manage timelines effectively
Have a strong attention to detail and take pride in delivering quality work
Enjoy working in a fast-paced environment where no two days are the same
Have a commercial mindset and understand how great content contributes to sales and conversion
Be a proactive self-starter who can identify opportunities and take ownership of outcomes
DESIRABLE EXPERIENCE
3+ years' experience in E-Commerce, Digital Marketing or Marketing Coordination roles
Experience working with CMS platforms (Shopify experience a plus)
Experience within e-commerce, retail or consumer products
Experience briefing designers, photographers or content suppliers
Experience writing and editing compelling copy for DTC business
Experience supporting CRO, or website optimisation or customer journey initiatives (ideal but not mandatory)
Experience working with reporting
WHY CHOOSE THIS ROLE?
Opportunity to play a key role in the growth of Global Shop Direct's e-commerce channel
Work across a large variety of products, campaigns and launches
Exposure to e-commerce, retail, DRTV and customer acquisition marketing
Opportunity to develop your skills across CRO, customer experience and commercial campaign execution
Test, learn and optimise culture where positive ideas are encouraged and results matter
North Sydney office location, surrounded by a collaborative and high-performing team
4 Days Work in Office (North Sydney Office) and 1 Day Work From Home (On Wednesdays)
#J-*****-Ljbffr

📌 E-Commerce Marketing & Content Coordinator (New South Wales)
🏢 Global Shop Direct
📍 New South Wales