Position Purpose

The Membership Sales Manager is a leadership role within the Consumer Team, accountable for driving membership revenue and fan engagement across the GIANTS membership portfolio, with additional responsibility for group ticketing sales. This role leads a team of full time staff and our front-line engagement team who together with the Membership Sales Manager form the primary point of contact for sales, service, and member experience.

Alongside the Head of Consumer Sales, this role leads the end-to-end membership and group ticketing sales function: planning, product, pricing, campaigns, delivery, reporting, and management across acquisition, retention, upsell, and long-term fan development. The Membership Sales Manager is expected to secure current revenue both personally and through their team.

A core part of this role is connecting engagement and revenue, recognising that meaningful member and fan experiences build avidity and connection, which in turn drive stronger commercial results. The Membership Sales Manager activates the full Consumer Sales ecosystem (people, campaigns, touchpoints, data, offers, and pricing tools) and works alongside Membership and Ticketing Operations, and the Consumer Team more broadly to ensure systems, product structures, segmentation,



and campaign readiness are aligned to revenue opportunities. Every touchpoint (sales, service, matchday, community, content, campaigns, etc.) must deliver value to members and fans consistent with the GIANTS values

This position requires initiative, accountability, and the ability to work at pace while balancing competing priorities. The successful candidate will be excited by the opportunity to grow AFL in a non traditional market and to make a real contribution to the GIANTS’ journey, leading a high-performing team that delivers consistent weekly results. Previous experience in sport, particularly with membership and ticketing systems, is highly valued. Solid leaders from outside the sports industry are also encouraged to apply.

Reports to:
Head of Consumer Sales

Direct Reports:
Membership and Ticketing Team

Other Key Relationships:

Internal:
Consumer Team
Finance Team
Football Department
Media Department
Community Department
Commercial Department
AFL and AFLW Players

External:
AFL Ticketing
MSS
AFL NSW / ACT
Ticketing Agents
Venues
Membership Fulfilment Partners
Community and Supporter Groups

📌 Membership Sales Manager Sydney Olympic Park
🏢 GWS GIANTS
📍 Sydney Olympic Park