Do the best work of your career.
Get trusted to lead it.
We Are Different is hiring a PR Account Director.
Not just to generate coverage.
To shape culture through it.
We're Australia's leading independent, earned-first creative agency, creating culturally sharp work for brands including FUJIFILM, Jack Daniel's, Spotify, HelloFresh and more.
We've grown 10x in six years, and we're looking for an ambitious PR account lead to help shape what comes next.
At Different, our Account Directors are called Performance Directors for a reason.
You won't just manage accounts.
You'll be trusted to lead across clients, teams and work – shaping strategy, making decisions, developing people and turning earned attention into a genuine strategic lever for brands.
This is a role for someone who wants more ownership, more creative ambition and more opportunity to grow.
WHAT YOU'LL DO
You'll lead a portfolio of major brands and ambitious earned-first work, with genuine ownership over the client, team and outcome.
You'll:
Own senior client relationships, providing strategic counsel across communications, storytelling, culture and reputation
Lead the development of earned-first campaigns across PR, creators, social and culture
Shape culturally sharp ideas that people genuinely want to talk about, share and engage with
Turn client and audience challenges into clear communications strategies and opportunities
Lead integrated campaign delivery, ensuring the work is strategically sharp, creatively ambitious and commercially robust
Lead and develop your team, creating clarity, building confidence and helping people do the best work of their careers
Own budgets, resourcing, account health and performance across your portfolio
Identify opportunities to grow client relationships and the impact Different can have on their business
Work directly with Different's senior craft and agency leadership to push great work even further




WHO WE'RE LOOKING FOR
You'll have 7+ years' experience across PR, earned media or integrated communications, ideally within an agency environment.
More importantly, you'll be someone who:
Understands how stories travel today – across media, creators, communities and culture
Can lead senior clients with confidence, curiosity and sound judgement
Has a track record of turning strategy into earned ideas that generate meaningful impact
Is an excellent writer and storyteller, from a sharp media narrative to a big campaign idea
Understands media deeply and knows what makes a story genuinely earn attention
Enjoys leading people and wants to help others become brilliant at what they do
Is commercially minded and comfortable making decisions about priorities, budgets and resources
Is proactive, organised and calm when things get busy
Has ambition – for the work, for their team and for their own career
You don't need to arrive knowing everything.
We care about curiosity, judgement and the desire to keep getting better.
WHY DIFFERENT?
Do work people notice
Lead culturally relevant, award-winning campaigns for some of Australia's most recognised brands – with the freedom to push beyond conventional PR and create work across media, creators, entertainment, experiences, social and culture.
Get trusted to lead
You'll have genuine ownership of your clients, teams and work, with direct access to senior agency leadership and specialist craft support when you need it.
We'll invest in making you better




We invest over $6,000 per person each year in learning, development and executive coaching.
Our three proprietary development programs include:
Coaching Culture – access to executive coaching to build confidence, sharpen judgement and develop leadership capability.
Different Academy – hands-on learning and external training opportunities to keep building your craft, capability and career.
Culture Club – experiences outside the traditional agency bubble designed to provoke different thinking, strengthen collaboration and keep our work culturally connected.
Grow with an agency that's growing
Different has grown 10x in six years, creating new capabilities, leadership roles and opportunities for our people along the way.
We're ambitious about what comes next – and want people who are excited to help shape it.
Independence means access + influence
We're independent, collaborative and deliberately connected.
You'll work directly with the people making decisions about the agency and have a genuine voice in how our work and business evolve.
Flexibility without losing connection
We work hybrid, typically spending three days together in our Sydney office and two days working remotely – balancing flexibility with the collaboration, creativity and connection that comes from actually spending time together.
THE DETAILS
Role: PR Account Director / Performance Director
Location: Sydney
Working model: Hybrid – typically 3 days in office / 2 remote
Remuneration: $110,000–$130,000 package incl.
super, depending on experience
Working rights: Full Australian working rights required
If you're an experienced PR operator who loves the craft but wants more ownership, more creative ambition and a bigger opportunity to lead, we'd love to hear from you.
Come do things differently.
#J-*****-Ljbffr

📌 Public Relations Account Director (New South Wales)
🏢 We Are Different
📍 New South Wales