Job Description
Do you know the difference between a paid social campaign that looks good and one that actually drives results?
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We're looking for a Paid Social Performance Manager to build and own Global Shop Direct's social growth engine, identifying what works, scaling winners and driving measurable commercial outcomes.
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If you're the type of marketer who gets excited by finding the next winning creative angle, scaling campaigns and turning data into action, we'd love to hear from you.
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ABOUT THE BUSINESS
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Based in North Sydney, Global Shop Direct is one of Australia's leading Direct Response and As Seen On TV marketers, bringing innovative consumer products to market through television, e-commerce, social media and retail channels.
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Operating since ****, we have established ourselves as a leader in launching and scaling consumer brands across Australia and New Zealand.
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With exciting growth initiatives ahead, including the launch of new brands and expanded social marketing investment, there has never been a more exciting time to join our team.
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WHAT IS THE ROLE?
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PAID SOCIAL PERFORMANCE MARKETING
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Own and grow Global Shop Direct's paid social performance function across Meta, and other paid social channels.
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Develop and execute paid social acquisition strategies that drive customer growth, revenue and profitability.
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Build, test, optimise and scale campaigns, audiences, creative and offers based on performance insights.
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Leverage international supplier insights, ads and content to build and scale successful ad campaigns fast
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Work closely with E-Commerce & CRM teams to maximise campaign effectiveness
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Continuously identify opportunities through social trends, platform innovations, creator ecosystems and emerging technologies.
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SOCIAL ECOSYSTEM DEVELOPMENT
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Build and optimise social media infrastructure, ad accounts, tracking and reporting capabilities
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CREATIVE, UGC & INFLUENCER MANAGEMENT
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Identify and manage relevant agencies, creators and partners
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Brief, test and optimise UGC, influencer and creator content
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Write/edit/shoot content where necessary to make creative more impactful
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CUSTOMER JOURNEY & GROWTH
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Collaborate with E-Commerce, CRM and Product teams to improve audience utilisation, customer journeys and campaign performance
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AFFILIATE MARKETING
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Manage and grow the affiliate marketing channel
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Work with affiliate partners, creators, cashback and coupon partners to identify recent opportunities to drive profitable growth
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REPORTING & PERFORMANCE
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Provide regular reporting, insights and recommendations
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Identify what should be scaled, improved, tested or stopped
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Maintain campaign, budget and finance tracking
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ELIGIBILITY
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To be successful in this role you will:
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Have strong hands-on experience managing Paid Meta Ad campaigns
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Have experience scaling paid social campaigns and delivering measurable commercial outcomes
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Be comfortable owning strategy and execution, not simply supporting campaigns
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Have strong creative briefing and copywriting skills
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Have a passion for testing, optimisation and continual improvement
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Be highly organised and capable of managing multiple initiatives simultaneously
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Be commercially minded and focused on revenue, acquisition and performance outcomes
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Enjoy working in a fast-moving environment where ideas are tested quickly and decisions are driven by data
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Be a proactive self-starter who can identify opportunities and take ownership of outcomes
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DESIRABLE EXPERIENCE
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5+ years' experience in Performance Marketing, Paid Social, Growth Marketing or Digital Acquisition
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Experience within e-commerce, retail, DTC or consumer products
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Extensive Experience with Meta Ads Manager
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Experience working with creators, influencers and UGC programs
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Experience with affiliate marketing platforms
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Experience collaborating with CRM and E-Commerce teams to improve customer acquisition
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WHY CHOOSE THIS ROLE?
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Opportunity to build and own Global Shop Direct's social performance function, as a well as its emerging brands
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Significant influence over future social acquisition strategy and growth
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Large variety of consumer brands, launches and campaigns
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Test, learn and optimise in a culture where good ideas are encouraged and results matter
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North Sydney office location, surrounded by a collaborative and high-performing team
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4 Days Work in Office and 1 Day Work From Home (On Wednesdays)
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📌 Paid Social Performance Manager (New South Wales)
🏢 Global Shop Direct
📍 New South Wales