Job Description
Creative Juice SA is seeking an outstanding, passionate Marketing Lead - Mat Leave Cover (Initially 12 months) with extensive knowledge and skills to become an integral member of our client's exceptionally positive, collaborative and dedicated marketing team.
The company:
Our client runs charitable home lotteries to deliver unrestricted funds for select charity partners.
Based in the Adelaide CBD office and with a focus on their Melbourne-based client, you will have the opportunity to collaborate across campaigns in Adelaide, Melbourne and North America.
Formed in **** and has established itself as a global leader in lottery fundraising.
Its primary mission is to empower charity partners to deliver transformational results through innovations in strategy, technology, cross-market research, purchasing, media and operational processes, utilising proven methods and with an adventurous spirit.
They are dedicated in supporting their clients to make a tangible impact in the advancement of medical research, technology, equipment, and overall care and services to local communities through high-profile campaigns.
Australian clients include the Royal Melbourne Hospital and the Hospital Research Foundation Group.
The role:
The Marketing Lead drives strategic marketing initiatives for lottery programs, collaborating across teams to deliver comprehensive campaigns that meet program objectives and client expectations.
This role serves as the central coordination point for all marketing activities, ensuring seamless execution from strategy through implementation.
Your key relationships include internal team members,



client stakeholders and external vendors and partners who you will work with collaboratively to ensure seamless campaign delivery.
Reporting to the Director of Marketing, with responsibility for keeping the Executive team informed on campaign performance, marketing activities and stakeholder management.
You are excited to work with market leading partners & technologies.
Most importantly, you are passionate about forward thinking, strategic and data driven marketing solutions that impact results.
Some interstate travel will be required from time to time.
Core Responsibilities:
Strategic Planning & Execution
Collaborate with leadership and vendors to develop comprehensive marketing strategies, including media planning and procurement
Analyze program sales data to identify trends and recommend target achievement strategies
Maintain innovative approach by identifying market opportunities and implementing marketing best practices
Brand & Content Management
Ensure consistency across all marketing channels including digital platforms, print, broadcast, and social media
Develop advertising content, including scriptwriting for radio and television campaigns
Ensure regulatory compliance for all advertising materials
Partnership & Event Management




Cultivate strategic vendor relationships and coordinate public relations opportunities
Assist with organising promotional events, functions, and partnership activations
Attend lottery draws and program events as required
Serve as primary contact for marketing vendors and service providers
Manage contracted services scope and performance standards
Maintain adherence to approved budgets, strategies, and campaign timelines
Performance Analysis
Conduct comprehensive campaign reporting across all marketing platforms
Share insights, innovations, and learnings with stakeholders
Identify potential risks and develop proactive mitigation strategies
Project Coordination
Manage multiple concurrent projects with strong attention to detail
Coordinate cross-functional initiatives to ensure seamless program delivery
About you:
Education
Post-secondary degree or diploma in Marketing, Communications, Business, or related field
Minimum 5 years of marketing experience with demonstrated expertise in:
Multi-channel campaign development and execution
Email marketing and digital media campaigns
Cross-functional project management
Core Competencies
Exceptional written and verbal communication abilities
Superior organizational skills with proven ability to manage complex, multi-project environments
Robust relationship-building capabilities with internal teams and external stakeholders
Detail-oriented approach with commitment to quality and accuracy
All applications and enquiries will be kept strictly confidential.
Only shortlisted candidates will be contacted.

📌 Marketing Lead - Mat Leave Cover (South Australia)
🏢 Creative Juice
📍 South Australia