Job Description
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Own the entire marketing function, driving both strategy and execution.
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Lead the go-to-market strategy, build brand presence, and create predictable growth engines.
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Partner with Sales, Product, and Customer Success to create a category-defining brand, generate qualified demand, and accelerate market penetration.
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Requirements
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Define and execute the client's go-to-market (GTM) strategy in alignment with company objectives.
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Position the client as a thought leader in fleet management SaaS, shaping the category narrative.
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Build, lead, and mentor a high-performing marketing team.
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Own the full-funnel demand generation engine across digital, content, events, and partnerships.
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Develop ABM (Account-Based Marketing) strategies to target key customer segments.
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Implement and optimize lifecycle campaigns to drive MQL SQL closed-won conversion.
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Build a differentiated brand identity that resonates with target customers.
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Oversee messaging, content, and storytelling across website, campaigns, and sales enablement.
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Collaborate with Product to launch new features with strong positioning and adoption strategies.
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Establish KPIs, dashboards, and attribution models to measure marketing ROI.
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Partner with Sales to ensure alignment on pipeline targets, lead handoff, and revenue growth.
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Implement scalable MarTech stack to automate workflows and improve efficiency.
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8+ years in B2B SaaS marketing, including leadership experience in growth-stage startups.
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Proven success in building demand gen engines and scaling pipeline in SaaS environments.
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Strong understanding of RevOps, sales-marketing alignment, and full-funnel analytics.
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Expertise in modern MarTech (HubSpot,



Salesforce, ABM platforms, automation tools).
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Exceptional storytelling, positioning, and communication skills.
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Experience hiring, developing, and leading marketing teams.
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A strategic operator who can see the big picture and execute with precision.
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Data-driven, but creative and brand-minded.
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Thrives in a startup setting - comfortable with ambiguity, resourceful, and hands-on.
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Passionate about mobility, SaaS, and scaling transformative technologies.
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Core Competencies
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Demonstrates expertise in developing and executing go-to-market strategies, building demand generation engines, and leading high-performing marketing teams in the B2B SaaS sector. Proficient in leveraging modern MarTech tools to optimize marketing efforts and drive measurable results.
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Highest-signal resume keywords
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Go-To-Market Strategy
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Demand Generation
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Account-Based Marketing (ABM)
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Marketing Team Leadership
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RevOps Understanding
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ATS Optimization Keywords
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Hard Skills
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Demand Generation Engine
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Lifecycle Campaign Optimization
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KPI Establishment
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Full-Funnel Analytics
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Brand Positioning
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Content Strategy
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Storytelling
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Market Penetration
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Sales-Marketing Alignment
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Growth Strategy
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Soft Skills
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Exceptional Communication
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Creative Problem-Solving
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Strategic Thinking
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Resourcefulness
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Mentoring
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Industry Keywords
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B2B SaaS
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Fleet Management
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Growth-Stage Startups
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Mobility
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Transformative Technologies
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Tools & Technologies
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HubSpot
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Salesforce
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ABM Platforms
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Marketing Automation Tools
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MarTech Stack
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📌 Head Of Marketing (New South Wales)
🏢 Jobtailor
📍 New South Wales