Giles Cain Media (GCM) is a specialized marketing partner and consultant serving property developers, builders, and project marketers.
Founded in ****, GCM brings a property-focused perspective and strategic expertise to the media agency landscape.
The company collaborates closely with clients to design and execute campaigns that support sales goals and project visibility.
Team members work in an environment that values skilled growth, clear communication, and data-informed decision-making.
GCM aims to build long-term partnerships by delivering targeted, effective marketing solutions for the property sector.
We're looking for an experiencedPaid Media Specialistto own paid media execution across Meta and Google Ad.
This isn't a platform-only role - we need an operator who owns the full lifecycle from brief to close-out, with the technical depth to navigate trafficking, tagging, and attribution across multiple platforms.
What You'll Do
Translate media briefs accurately into platform builds - structures, naming conventions, budgets, targeting, creative specs and tracking requirements
Build, optimise and QA campaigns across Meta (campaign/ad set/ad structures, Pixel, Conversions API), Google Ads (Search, Performance Max, GTM, GA4).
Manage tagging, Floodlight configuration, conversion tracking and attribution - and troubleshoot discrepancies across platforms
Run a strong pre-launch QA process, catching errors before they go live
Manage multiple campaigns, deadlines and priorities at once, using structured workflow systems (e.g. Monday.com)
Flag risks and required actions early, and take full ownership of outcomes




Explain technical issues clearly to non-technical stakeholders
Must have:
Minimum 3+ years' experience in digital campaign management, ad operations, paid media, campaign trafficking, or a similar digital advertising role.
Exceptional attention to detail across setup, trafficking, QA and reporting
Solid understanding of campaign structures, targeting, budgets and tracking across major platforms
A pre-launch QA mindset and strong troubleshooting instincts
Comfort managing multiple concurrent campaigns and competing deadlines
Nice to have:
Experience across more than one major advertising platform
Media agency background, ideally managing multiple clients and high campaign volumes
Paid social, paid search and/or programmatic experience
Google Marketing Platform experience (DV360 / SA360 / CM360)
Experience with campaign or workflow automation, integrations and APIs
Experience with reporting/analytics platforms, data feeds or offline conversion imports
Experience training or mentoring junior specialists
Ideal Candidate Profile
Several years of hand-on campaign management / ad operations experience, ideally with a media agency background across multiple clients and high campaign volumes.
Strong expertise in at least one major advertising platform, with meaningful experience in others.
A solid technical grasp of trafficking, tags, pixels, conversions, Floodlight and attribution - and the operational discipline to own campaigns from brief through to ongoing management.
If you're a detail-driven operator who thrives on process, precision and pace, we'd love to hear from you.
#J-*****-Ljbffr

📌 Campaign Manager (New South Wales)
🏢 Giles Cain Media
📍 New South Wales