Job Description
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Support the development of annual and quarterly marketing plans aligned with brand and commercial priorities
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Build and maintain the ANZ marketing calendar in alignment with global brand calendars and key retail moments
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Coordinate campaign and launch timelines, deliverables, and asset requirements
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Support budget tracking and allocation across campaigns and activities
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Execute marketing campaigns, product launches, and promotions across retail and e-commerce channels
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Ensure marketing materials adhere to brand guidelines and retailer specifications
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Coordinate with agencies and internal teams to deliver campaigns on time
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Support in-store activations, merchandising, trade promotions, POSM, sampling, and in-store visibility
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Assist with digital campaigns across paid media, social, CRM, and e-commerce platforms
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Coordinate content rollout and support CRM database growth and retention campaigns
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Monitor campaign performance and provide optimization input
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Track sales performance and campaign effectiveness against targets
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Prepare reports on sales updates, campaign results, and competitor activity
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Contribute to forecasting and demand planning
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Track marketing spend, POSM usage and stock, and budgets
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Coordinate across Marketing, Sales, Retail, E-commerce, and Supply Chain teams
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Liaise with brand partners and manage agency communications
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Ensure compliance with applicable local regulations
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Support new product and brand launches across ANZ, coordinating timelines, assets, retailer requirements, and launch readiness
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Requirements
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Bachelor's Degree in Marketing, Business, or related field
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Minimum 1–3 years' experience in Marketing, Brand, or Trade Marketing roles
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Experience in beauty, FMCG, or retail workplace preferred
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Familiarity with ANZ retail landscape is advantageous
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Exposure to digital marketing and campaign execution preferred
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Strong ability to manage timelines, calendars, and multiple deliverables
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Detail-oriented with structured planning and coordination skills
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Ability to deliver high-quality work with strong attention to detail
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Capable of managing multiple campaigns simultaneously
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Basic understanding of retail drivers, promotions, and sales performance
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Ability to interpret data and support planning decisions
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Strong interpersonal and communication skills
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Able to coordinate effectively across internal teams and external partners
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Comfortable working in a fast-paced retail and omni-channel environment
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Able to adjust plans and priorities as needed
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Takes initiative and ownership of responsibilities
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Solutions-oriented with a willingness to learn and improve
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Core Competencies
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Demonstrates expertise in developing and executing marketing plans, managing campaigns, and coordinating cross-functional teams. Proficient in budget tracking, performance monitoring, and ensuring compliance with brand guidelines and local regulations.
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Highest-signal resume keywords
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Marketing Campaign Execution
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Budget Tracking and Allocation
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Cross-Functional Coordination
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Digital Marketing Familiarity
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Retail Environment Experience
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Hard Skills
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Marketing Planning
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Campaign Management
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Data Interpretation
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Sales Performance Tracking
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Asset Coordination
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Soft Skills
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Detail-Oriented
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Strong Communication Skills
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Interpersonal Skills
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Solutions-Oriented
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Ability to Manage Multiple Deliverables
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Certifications & Qualifications
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Bachelor's Degree in Marketing
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Bachelor's Degree in Business
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Industry Keywords
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FMCG
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Retail
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Beauty
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ANZ Retail Landscape
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Trade Marketing
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Tools & Technologies
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CRM Platforms
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E-Commerce Platforms
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Digital Media
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POSM
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Marketing Calendars
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📌 Assistant Brand Manager (New South Wales)
🏢 Jobtailor
📍 New South Wales