Conversion Kings is a leading conversion rate optimisation (CRO) agency specialising in helping e-commerce and lead generation businesses turn more of their existing traffic into revenue and growth.
For 12 years, we've been building and refining the frameworks, processes and expertise required to run effective experimentation programs - combining Strategy, Data, Research, Design and Development to uncover opportunities, test ideas and create measurable improvements in website performance.
We don't believe in guesswork. We use evidence, research and experimentation to understand what is holding a website back, identify where the biggest opportunities lie, and systematically test ways to improve performance.
About the role
Due to continued growth, we're looking for a commercially minded Experimentation Specialist to join our team.
This is a full-time hybrid role, ideally based in Brisbane, focused on helping clients build and execute structured experimentation programs that deliver measurable commercial outcomes.
Key responsibilities
Research & Opportunity Identification
Facilitate client Discovery Sessions to understand their business, customers, commercial goals and growth challenges
Review quantitative and qualitative research to identify conversion barriers and growth opportunities
Interpret research findings and tactic reports from subject matter experts and connect them back to client objectives
Identify opportunities where experimentation can generate meaningful business impact
Experimentation Strategy
Turn research and data into clear, evidence-based experimentation hypotheses
Develop prioritised testing roadmaps based on potential impact, confidence and effort
Build quarterly experimentation strategies aligned to client commercial goals




Challenge assumptions and identify opportunities to test rather than rely on opinion or best practice
Develop experiment concepts, test charters and low-fidelity test designs
Clearly define hypotheses, primary metrics, success criteria and expected outcomes
Collaborate with Design and Development teams to ensure experiments are accurately translated and launched
Coordinate experiment delivery across internal teams and client stakeholders
Monitor experiments and identify issues or opportunities throughout the testing process
Analyse results and translate findings into clear, actionable recommendations
Feed experiment learnings back into the optimisation roadmap and future testing strategy
Client & Project Management
Manage experimentation projects from planning through to delivery, ensuring timelines and budgets are maintained
Facilitate weekly client meetings, monthly performance reviews and strategic workshops
Communicate complex research, experimentation and performance insights in a explicit and commercially relevant way
Build trusted relationships with client stakeholders and become a strategic partner in their experimentation program
Commercial Growth
Identify opportunities to expand experimentation programs based on client needs and performance opportunities
Contribute to upsell opportunities and new business pitches




Help clients understand the commercial value of building a structured experimentation culture
What we're looking for
We're looking for someone who combines analytical thinking, commercial judgement and curiosity. You'll ideally have:
Proven experience in Conversion Rate Optimisation, experimentation, digital optimisation or value/performance improvement across e-commerce and/or lead generation businesses
A strong understanding of experimentation principles, including hypothesis development, test design, measurement and interpretation
The ability to connect quantitative and qualitative insights to commercial opportunities
Strong analytical and problem-solving skills, with the ability to turn data into clear recommendations
A solid understanding of digital marketing, with additional expertise in areas such as Analytics, UX, Web Development, SEO, PPC, Social Media or related disciplines highly regarded
Experience working with qualitative and quantitative research methods
Strong project management skills and the ability to manage multiple priorities
Excellent communication skills and confidence working directly with clients and stakeholders
A collaborative mindset and the ability to work effectively across Strategy, Data, Research, Design and Development
As well as the exciting projects and industry-leading clients you will be working with, here are a few of our benefits & perks:
Monthly Paid Rostered Day Off (RDO) excl. Easter, Dec & Jan
Birthday day off
Employee of the month award / bonus
Hybrid Work: 3 days in the office / 2 days remote
Dedicated assistant support to help manage administration tasks
Free coffee, breakfast & snacks
Comprehensive training playbooks with structured processes and templates
#J-*****-Ljbffr

📌 Experimentation Specialist (Queensland)
🏢 Conversion Kings
📍 Queensland