Job Description
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Shape the future of Xero's global Paid Search program
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Evolve the technical foundations of the global SEM program
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Build and operationalise AI-powered workflows for optimisation, analysis, reporting and operational processes
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Advance AI-driven SEM capabilities, including automated bidding and decision-making systems with validation, guardrails and measurement
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Identify and deliver automation opportunities that turn manual or complex SEM processes into scalable, reusable solutions
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Partner with Data Science, Marketing Technology and Product to connect data, AI and emerging technology into the SEM ecosystem
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Explore emerging search and AI capabilities and test technologies for commercial advantage
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Collaborate with SEM specialists, the Head of SEM, CRO, Product and the wider Performance Marketing organisation
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Share expertise, mentor others and elevate the team's technical capability
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Translate complex ideas into clear opportunities for senior stakeholders
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Requirements
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Deep, hands-on SEM expertise
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Experience managing large-scale, multi-market Paid Search programs
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Solid understanding of Google Ads, SA360, modern bidding and automation
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Experience designing and deploying automation, workflows or other technical solutions for performance marketing
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Hands-on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude or similar
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Strong analytical and problem-solving skills
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Ability to translate complex technical concepts into clear recommendations and influence senior stakeholders
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Willingness to share knowledge, mentor others and elevate wider team capability
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Ability to work collaboratively across different markets and time zones
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Working rights for the country where the role is based
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Satisfactory completion of relevant background checks, potentially including credit and criminal history checks
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Core Competencies
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Demonstrates deep SEM expertise and the ability to design and deploy automation solutions that enhance performance marketing. Collaborates effectively across teams and markets while mentoring others to elevate technical capabilities.
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Highest-signal resume keywords
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Deep SEM Expertise
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Google Ads
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Automation Solutions Design
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AI Workflow Orchestration
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Analytical Problem-Solving
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Hard Skills
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Paid Search Management
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Multi-Market SEM Programs
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Modern Bidding
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Performance Marketing Solutions
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AI-Driven SEM Capabilities
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Soft Skills
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Mentoring
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Collaboration
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Influencing Stakeholders
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Knowledge Sharing
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Industry Keywords
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Search Engine Marketing
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Automation
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Data Science
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Performance Marketing
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Emerging Technology
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Tools & Technologies
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SA360
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Tray.ai
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AirOps
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N8n
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Make
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Zapier
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OpenAI
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Claude
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📌 Senior Sem Manager (New South Wales)
🏢 Jobtailor
📍 New South Wales