Sydney CBD | Full-Time | Hybrid | Salary range $130k - 140k + Super
Ready to take ownership of CRM for one of Australia's fastest-growing premium wellness brands?
This is an exciting chance for a CRM & Loyalty Manager to join a rapidly scaling global eCommerce business and lead its retention strategy across email, SMS and web push.
You'll own the lifecycle strategy, get hands-on with Klaviyo flows, segmentation and testing, and lead a CRM & Lifecycle Specialist.
With a global customer base of 250,000+ and plenty of growth still ahead, you'll have the opportunity to make a genuine commercial impact while helping shape the future of the retention function.
Responsibilities:
Own CRM and lifecycle strategy across email, SMS and web push
Build and optimise Klaviyo flows across welcome, abandoned cart, post-purchase, replenishment, win-back and more
Drive segmentation, personalisation and audience strategy to improve retention, repeat purchase and LTV
Own the CRM campaign calendar and set the strategy and creative direction for key sends
Lead and mentor a CRM & Lifecycle Specialist
Develop an ongoing A/B and incrementality testing programme across flows and campaigns
Analyse CRM performance and turn data into clear opportunities for growth
Track key metrics including LTV, repeat purchase, churn, engagement, deliverability and flow vs campaign revenue
Partner with creative and content teams to deliver engaging, on-brand lifecycle communications
Identify new automation and retention opportunities as the business continues to scale globally
The successful candidate will have:
Strong,



hands-on Klaviyo experience – this is essential
Proven CRM, lifecycle or retention experience within eCommerce/DTC
Experience across email and SMS, with web push highly regarded
A track record of building and optimising automated journeys that drive revenue and retention
Strong segmentation, testing and reporting capability
A commercial mindset and confidence using data to make decisions
Experience managing or mentoring a junior CRM team member, or readiness to take that next step
Strong knowledge of CRM metrics including LTV, CVR, CTR, churn and deliverability
Experience with Shopify and GA4 would be advantageous
Experience within wellness, lifestyle or another premium consumer brand would be a bonus
Why you'll want this role:
Join a fast-growing Australian brand with a significant global footprint
Take real ownership of CRM and help shape the retention strategy from here
Work with an established customer base of 250,000+ worldwide
Gain exposure across AU, US, UK and Canadian markets
Work closely with senior leadership and founders in a business where you can have genuine influence
Strong career progression as the business continues to scale
Work from an impressive Sydney CBD wellness-focused HQ with natural light, stand-up desks, a curated tea bar, gourmet coffee and more
Join a high-energy, collaborative team where wellness, creativity and culture are genuinely valued
If you know Klaviyo inside out, love finding new ways to turn customer data into growth, and want the opportunity to own CRM within a rapidly scaling global brand, we'd love to hear from you.
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