Job Description
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Own the ANZ social strategy, channel mix and content calendar across run, outdoor and sportstyle
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Translate global campaigns, seasonal brand moments and product priorities into platform-native local content
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Set and protect Salomon's local tone of voice across captions, comments and broadcast channels
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Build, grow and foster the Salomon ANZ community across comments, DMs, broadcast channels and community groups
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Connect online communities to offline runs, events and activations, and bring those moments back onto social channels
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Track social, sport and cultural trends and decide which opportunities Salomon should pursue
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Create and publish reactive content quickly, including capturing and editing content on the fly
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Build and manage a local network of KOLs, athletes and ambassadors
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Identify new talent and write creator briefs that protect brand and product messaging
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Feed social requirements into shoot planning so channel-first assets are captured
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Report on channel and content performance against agreed metrics and optimize future activity
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Collaborate with the Head of Marketing, brand and product teams, and external creative, photo and video partners
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Requirements
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Proven track record building and sustaining an engaged online community across comments, DMs and broadcast channels
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Immersed in the ANZ run, outdoor and sportstyle consumer, their media consumption and shopping habits
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Comfortable capturing and editing strong content quickly and independently
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Experience briefing professional photo and video teams
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Demonstrated experience in social media and/or community management
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Experience ideally on the brand side or agency side within sport, outdoor, fashion or lifestyle
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Ability to use social, web and commercial data to support decisions and uncover opportunities
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Experience owning creative and talent management
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Understanding of Instagram, TikTok, YouTube, Strava and emerging platforms
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Core Competencies
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Demonstrates expertise in building and managing engaged online communities, with a solid ability to create platform-native content and leverage social media insights for strategic decision-making. Proficient in capturing and editing content quickly while collaborating effectively with cross-functional teams.
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Highest-signal resume keywords
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Community Management
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Content Creation
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Social Media Strategy
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Data-Driven Decision Making
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Creative Briefing
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Hard Skills
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Content Editing
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Social Media Management
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Community Engagement
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Performance Reporting
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Trend Analysis
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Soft Skills
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Collaboration
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Communication
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Creativity
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Industry Keywords
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Sport
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Outdoor
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Fashion
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Lifestyle
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KOL Management
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Tools & Technologies
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Instagram
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TikTok
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YouTube
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Strava
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📌 Social Media Lead (Victoria)
🏢 Jobtailor
📍 Victoria