Job Description
Sydney CBD | Full-Time | Hybrid | Salary range $130k - 140k + Super
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Ready to take ownership of CRM for one of Australia's fastest-growing premium wellness brands?
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This is an exciting opportunity for a CRM & Loyalty Manager to join a rapidly scaling global eCommerce business and lead its retention strategy across email, SMS and web push.
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You'll own the lifecycle strategy, get hands-on with Klaviyo flows, segmentation and testing, and lead a CRM & Lifecycle Specialist. With a global customer base of 250,000+ and plenty of growth still ahead, you'll have the opportunity to make a genuine commercial impact while helping shape the future of the retention function.
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Responsibilities:
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Own CRM and lifecycle strategy across email, SMS and web push
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Build and optimise Klaviyo flows across welcome, abandoned cart, post-purchase, replenishment, win-back and more
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Drive segmentation, personalisation and audience strategy to improve retention, repeat purchase and LTV
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Own the CRM campaign calendar and set the strategy and creative direction for key sends
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Lead and mentor a CRM & Lifecycle Specialist
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Develop an ongoing A/B and incrementality testing programme across flows and campaigns
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Analyse CRM performance and turn data into clear opportunities for growth
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Track key metrics including LTV, repeat purchase, churn, engagement, deliverability and flow vs campaign revenue
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Partner with creative and content teams to deliver engaging, on-brand lifecycle communications
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Identify new automation and retention opportunities as the business continues to scale globally
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The successful candidate will have:
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Strong,



hands-on Klaviyo experience – this is essential
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Proven CRM, lifecycle or retention experience within eCommerce/DTC
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Experience across email and SMS, with web push highly regarded
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A track record of building and optimising automated journeys that drive revenue and retention
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Robust segmentation, testing and reporting capability
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A commercial mindset and confidence using data to make decisions
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Experience managing or mentoring a junior CRM team member, or readiness to take that next step
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Strong knowledge of CRM metrics including LTV, CVR, CTR, churn and deliverability
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Experience with Shopify and GA4 would be advantageous
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Experience within wellness, lifestyle or another premium consumer brand would be a bonus
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Why you'll want this role:
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Join a fast-growing Australian brand with a significant global footprint
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Take real ownership of CRM and help shape the retention strategy from here
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Work with an established customer base of 250,000+ worldwide
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Gain exposure across AU, US, UK and Canadian markets
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Work closely with senior leadership and founders in a business where you can have genuine influence
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Strong career progression as the business continues to scale
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Work from an impressive Sydney CBD wellness-focused HQ with natural light, stand-up desks, a curated tea bar, gourmet coffee and more
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Join a high-energy, collaborative team where wellness, creativity and culture are genuinely valued
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If you know Klaviyo inside out, love finding new ways to turn customer data into growth, and want the opportunity to own CRM within a rapidly scaling global brand, we'd love to hear from you.

📌 Crm & Loyalty Manager (New South Wales)
🏢 Macpeople
📍 New South Wales