Job Description
Hey! We're Dilate, one of Perth's biggest Digital Marketing Agencies with an impressive, diverse client list and an experienced, global team.
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It's our mission to do great marketing for great businesses - ethically, strategically, and in a way that benefits everyone. We want our clients to win, their customers to win, and our employees to win.
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We're on the lookout for a talented Social Media Specialist to join our team and take ownership of social media strategy, content and performance across a wide range of clients and industries. This is a strategic, hands‐on role for someone who knows social inside and out, loves creating great content, and gets excited by turning ideas and insights into measurable results.
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Maybe you're looking for your next challenge, or maybe you're searching for a place that's big on purpose, trust, and positive vibes. Either way, if you've got the skills and passion for social media, read on.
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So, the job.
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You'll be responsible for three core pillars:
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Social Media Strategy, Content Creation, and Performance & Optimisation.
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Develop platform-specific social media strategies aligned with client objectives and campaign goals.
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Identify the right social channels - including Facebook, Instagram, LinkedIn and TikTok - to achieve different marketing objectives.
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Plan and execute social campaigns that work alongside our broader content and marketing strategies.
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Create high-quality, platform-specific content including static creative, copy, video capture and editing.
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Develop and manage content calendars to ensure consistent and timely delivery across social platforms.
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Adapt content, messaging and creative formats to suit different platforms while maintaining a consistent brand voice.
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Collaborate with design, copywriting, strategy and paid media teams to repurpose assets and deliver cohesive campaigns.
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Stay on top of platform algorithms, trends, updates and emerging opportunities to keep clients ahead of the game.
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Monitor KPIs including reach, impressions, engagement, follower growth, click‐through rates, website traffic and conversions.
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Test different content formats, messaging, posting times and creative to understand what resonates with each audience.
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Analyse performance data and turn insights into clear, actionable recommendations.
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Report on social performance and demonstrate how activity is contributing to client objectives.
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Proven experience in social media management, preferably within a digital marketing agency environment.
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Strong knowledge of major social platforms including Facebook, Instagram, LinkedIn and TikTok.
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Experience using social media management and scheduling tools such as Meta Business Suite, Hootsuite, Sprout or Later.
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Strong content creation skills,



including static design using Canva, CapCut, Adobe Suite or similar.
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Experience writing engaging social media copy with a strong understanding of tone and brand voice.
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Proven experience capturing and editing video content.
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An analytical mindset with the ability to interpret performance data and turn it into actionable insights.
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Highly organised, detail-oriented and comfortable managing multiple client accounts at once.
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Strong communication and copywriting skills - you're great with people and even better with words.
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Strategic thinking and the ability to connect social media opportunities with broader client business goals.
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A genuine passion for social media, content and staying ahead of what's next.
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Why Dilate?
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At Dilate, you'll be making a real impact. The businesses we work with genuinely succeed.
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Flexible working arrangements, including start/finish times and WFH days.
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Leadership that's focused on your growth and career journey.
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Ongoing training, learning budgets, and professional development.
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Dilate's the most comfortable place you'll ever be uncomfortable. We want you to push yourself, and push what's possible - and we've always got your back.
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A collaborative, creative, and fun team culture where people genuinely love what they do.
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We live by our 'better every day' mantra - it shapes our work, team, and client relationships.
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Please note this is not a remote position - we need you here in Perth, WA, where you can truly make your mark.

📌 Social Media Specialist (Western Australia)
🏢 Dilate
📍 Western Australia