12-month fixed-term maternity leave contract, potential to extend
Hybrid working options
Interstate travel required for national sales events and member conferences
ROLE DETAILS
Competitive salary package
Warriewood, Sydney's Northern Beaches
12-month fixed-term maternity leave contract, potential to extend
Hybrid working options
Interstate travel required for national sales events and member conferences
ABOUT THE COMPANY
Join an established Australian coaching and membership organisation helping trade business owners build stronger, more profitable businesses.
With a practical, entrepreneurial approach, this organisation combines education, community, partnerships and member benefits to create genuine impact.
You'll join a supportive, collaborative team where ideas are welcomed, innovation is encouraged and marketing plays a central role in growth.
About The Role
This is a broad, hands‐on Marketing Manager role with genuine ownership across strategy and execution.
You'll lead digital acquisition, national event marketing, content, brand, partnerships, retention and AI initiatives while managing a direct report and external partners.
Working closely with senior leadership, you'll shape campaigns that drive registrations, qualified leads, member acquisition and engagement.
DUTIES
Lead the end-to-end marketing strategy, calendar and budget across acquisition, engagement and retention
Drive national event campaigns across paid media, EDM, SMS, social and partner channels
Manage digital acquisition, CRM automation and email marketing to improve lead quality and conversion
Oversee brand, website, social, content and podcast activity across multiple channels
Lead AI adoption and automation initiatives to improve marketing efficiency and performance




Manage and mentor a Digital Marketing & Content Coordinator and oversee external agencies and contractors
Build strategic partnerships and co‐marketing initiatives to expand reach and generate qualified prospects
Analyse marketing performance and provide recommendations to senior leadership
SKILLS & EXPERIENCE
Proven experience in a broad, hands‐on marketing role across digital, content and events
Strong paid media and campaign optimisation skills, with Meta experience highly regarded
Experience with CRM and marketing automation platforms; GoHighLevel is advantageous
Confident using AI tools and identifying opportunities to integrate them into marketing workflows
Strong analytical, copywriting and content creation capabilities
Experience managing agencies, stakeholders and ideally a direct report
Highly organised, commercially minded and comfortable balancing strategy with hands‐on execution
Availability to travel interstate for events and conferences
PERKS
Take genuine ownership of marketing strategy and execution in a highly visible role
Work directly with senior leadership in an organisation where marketing is central to growth
Lead an evolving AI marketing function and explore new ways to improve efficiency and performance
Gain exposure across digital, events, content, partnerships, retention and podcasting
Travel to national events and conferences and see your campaigns come to life
Lead and mentor a direct report while working with specialist external partners
Join a supportive, collaborative team with professional development opportunities
OUR RECRUITMENT PROCESS
At Lotus People, we are committed to fostering diversity, equity and inclusion.
We encourage applicants from all backgrounds to apply and will ensure a fair and equitable recruitment process.
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📌 Marketing Manager (New South Wales)
🏢 Lotus People
📍 New South Wales