Job Description
BON CHARGE is Australia's fastest-growing wellness brand, offering the widest range of premium, science-backed products under one roof. Founded in ****, BON CHARGE is a pioneering technology company dedicated to simplifying wellness by delivering innovative solutions that enhance sleep, recovery, beauty, and overall wellbeing.
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Named by LuxLife as Best Holistic Wellness Brand **** in Australia, BON CHARGE is committed to delivering premium experiences. Its mission is to simplify wellness, by offering the world's best science-backed technology together on one platform. Our values are fulfilled by supporting more than 400,000+ athletes, doctors and other customers worldwide, who have chosen to drive tangible, positive changes in their lives.
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With a bold vision for continued global growth, BON CHARGE is building a world-class team based in our state-of-the-art Sydney CBD office.
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About the Role
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We're looking for a data-driven CRM & Loyalty Manager to lead our lifecycle strategy across email, SMS and web push — web push being BON CHARGE's newest and fastest-growing engagement channel. Reporting into the Head of Customer Experience, this role is central to our customer engagement engine, responsible for building intelligent, value-rich journeys that drive repeat purchases, deepen brand loyalty, and extend LTV.
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You'll be the strategic owner of lifecycle marketing at BON CHARGE, architecting flows and journeys, setting segmentation logic and campaign strategy, and directing the CRM & Lifecycle Specialist, who owns day-to-day campaign build and execution. From welcome flows to win-backs across email, SMS and web push, you'll turn customer data into meaningful, high-performing communications, collaborating with content, creative, and analytics teams throughout.
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This is not a customer service or operational comms role. This is a growth and retention role, designed to maximise the commercial and relational value of BON CHARGE's customer base through exceptional lifecycle storytelling and performance strategy.
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This role has one direct report today - the CRM Coordinator.
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Key Responsibilities
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Own CRM strategy across email, SMS and web push in Klaviyo, setting direction in partnership with the Head of Customer Experience
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Build, manage, and optimise all automated flows (journeys)



across the customer lifecycle and across email, SMS and web push (e.g. welcome, cart abandonment, post-purchase, replenishment, win-back) - the primary hands-on focus of this role
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Set the campaign strategy and calendar across email, SMS and web push, briefing the CRM & Lifecycle Specialist on objectives, audience and creative direction, the Specialist owns day-to-day campaign build and execution
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Direct and review the Coordinator's campaign and channel execution, ensuring output matches strategy, brand standards and compliance requirements
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Own segmentation and list strategy, continuously test and refine audiences for maximum impact
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Oversee customer review monitoring (Judge Me, Trustpilot) ensures recurring themes are and reputation-sensitive issues are escalated and fed back into CRM messaging.
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Track performance metrics (LTV & Repeat Purchase, List Growth, Unsubscribe Rate, Open & Click Rates, Flows Revenue vs. Campaigns, Deliverability Rate, Customer Churn, SMS and push engagement), provide weekly reporting with insights and recommendations, and lead post-campaign reporting for major sends, launches and promotions
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Set creative direction and briefing standards for CRM campaigns and flows, partnering with the Coordinator and the creative and content teams on execution
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Champion data quality, compliance and deliverability best practices across email, SMS and web push
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Own the evergreen testing programme, A/B and incrementality testing, across copy, visuals, product mix, send timing and channel mix, working with the Coordinator to execute tests
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Set campaign readiness standards for all new product launches, sales, and promotional moments, ensuring the Specialist and wider team are resourced and briefed in time
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Identify new automation opportunities across email, SMS and web push to extend lifecycle value and deepen retention
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Deliver the longer-term retention roadmap, preference centre,



and subscriber experience journey set with the Head of Customer Experience
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Key Requirements
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Deep hands-on experience with Klaviyo, particularly flows/journey building, segmentation, testing and reporting, plus working knowledge of campaign build across email, SMS and web push
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Proven experience in email, SMS and push marketing, ideally with a premium eCommerce or DTC brand
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Hands-on experience with A/B and incrementality testing across Flows and Campaigns within Klaviyo
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Proven ability to design and execute lifecycle journeys that drive revenue and retention
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Some experience leading or mentoring a specialist/coordinator-level team member, or clear readiness to take on a first direct report
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Strong analytical and problem-solving skills, can turn data into insights and action
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Excellent understanding of CRM KPIs (OR, CTR, CVR, LTV, deliverability, churn)
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Experience with segmentation logic, customer journeys and audience targeting
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Clear communicator, solid collaborator, and highly organised
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Basic knowledge of email, SMS and push compliance and deliverability best practices
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Familiarity with reporting platforms such GA4 & Shopify (a plus)
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Bonus: comfort with light copywriting or editing for CRM assets
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Nice to Have
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Experience with global campaigns across AU, US, UK, CA
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Interest in wellness, health tech, or lifestyle consumer brands
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Prior exposure to SMS or push platforms beyond Klaviyo (e.g. Attentive, OneSignal)
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Experience in retention forecasting or LTV modelling
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Why Join BON CHARGE?
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Be part of a global wellness brand at a pivotal growth stage
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Help build out a best-in-class retention engine that brings value to hundreds of thousands of customers worldwide
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Work alongside passionate founders and a supportive executive team that truly champions innovation and creativity.
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Competitive salary package and strong career growth potential.
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A workspace that feels like a wellness retreat: our HQ is designed with intention, think diffusers with calming botanicals, a curated tea bar, gourmet coffee, natural light, and ergonomic stand-up desks.
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Join a team that genuinely values culture, fun, and connection, where wellness isn't just a product we sell, but something we live and breathe every day.
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📌 Crm & Loyalty Manager (New South Wales)
🏢 BON CHARGE
📍 New South Wales