Brisbane | Full time | Hybrid working scenario | Full working rights required
If you're the person who can make a brand sound human, turn an idea into content people actually want to engage with, and instinctively know when the tone is right (or very wrong!), this is the one you're looking for...
We're recruiting a Digital Content & Social Media Specialist for an established Brisbane eCommerce business with a highly engaged customer community and a growing portfolio of consumer brands.
This is a hands-on specialist role with genuine ownership across social media strategy, brand voice, content and community.
It isn't a people-management position; you'll be close to the work while having the scope to shape how the brands show up, communicate and build relationships online.
What you'll be doing:
Own and drive the social media strategy across the brands, from planning and content through to execution, engagement and performance.
Help shape and protect the brand tone of voice, creating written, visual and video content that feels consistent, engaging and connected to the customer community.
Own and maintain the content calendar around campaigns, product launches and day-to-day brand activity.
Build community engagement through genuine interaction, relationship building, relevant trends and useful product knowledge and content.
Create and publish content across social media, email, website and blog channels.
Work with influencers, affiliates and brand ambassadors to extend reach and support authentic brand advocacy.
Keep website, product and brand content current, accurate and engaging.
Track social and content performance and use the numbers to improve engagement,



reach and future activity.
Work closely with the broader marketing team on campaigns, ideas and creative execution.
What our client is looking for:
solid commercial experience across digital content, social media or a closely related marketing role.
Excellent copywriting skills and a genuine feel for tone of voice, brand and storytelling.
Experience taking ownership of social media activity and contributing to or shaping social strategy.
Strong working knowledge of the major social platforms and what makes content perform across them.
Hands‐on content creation capability - you're comfortable taking an idea through to execution.
A strong instinct for community: how to build relationships, spot relevant trends and create content that customers find useful.
Experience working with a CMS such as WordPress and confidence updating web content.
Comfort using analytics to understand engagement and content performance.
An organised, self‐motivated approach and the ability to manage multiple pieces of content and activity at once.
B2C and/or eCommerce experience would be highly regarded, as would exposure to influencers, affiliates or brand ambassadors.
Adobe Creative Suite experience is useful, but we're more interested in the quality of your content and judgement than a checklist of software.
The environment:
You'll be joining an entrepreneurial, fast-moving business where marketing is close to the customer and there's plenty of room to contribute ideas and take ownership.
If social media, content and brand storytelling are where you do your best work, we'd be keen to hear from you.
#J-*****-Ljbffr

📌 Content & Social Media Specialist (Brisbane)
🏢 BespokeIQ
📍 Brisbane