Sales Representative – FMCG / Health & Specialty Food

Full-Time or Part-Time | Melbourne, VIC

HappyGreen is on the lookout for a dynamic and driven Sales Representative who is ready to make a real impact in the health, specialty food and wellbeing industry.

We are a Melbourne-based wholesale food distribution company committed to promoting vibrant health and lifestyle through our exceptional range of food, beverage, health and wellbeing products.

We service a wide network of independent supermarkets, health food stores, grocers, specialty retailers, cafés and foodservice businesses. We carefully select suppliers and brands that align with our focus on quality, authenticity and better choices for our customers and consumers.

HappyGreen is known for its culture of excellence, care, optimism and commitment to quality. We are a growing business with a passionate team and an exciting portfolio of brands.

We are looking for someone who enjoys being out in the market, meeting customers, building relationships, creating opportunities and growing sales.

The Role

This is a hands-on sales role combining the management and growth of existing accounts with a strong focus on developing new business.

You will take ownership of your customer relationships and territory, regularly visiting customers, presenting products and promotions, identifying opportunities and opening new accounts.

Key Responsibilities

- Drive new business by identifying, pursuing and converting new sales opportunities.

- Regularly visit existing and prospective customers within your territory.

- Build and nurture strong customer relationships and develop long-term partnerships.

- Identify opportunities to increase ranging and sales within existing accounts.

- Introduce and present new products, brands and promotions to customers.

- Develop new accounts across independent grocery, health food, specialty retail, foodservice and other relevant channels.

- Manage customer accounts and negotiate commercial opportunities where required.

- Work towards agreed sales growth and new-account targets.





- Proactively follow up leads and maintain a strong new-business pipeline.

- Work closely with the Sales Manager and wider HappyGreen team to execute sales and brand strategies.

- Support product launches, tastings, promotions and other customer activities.

- Monitor market trends, competitor activity and customer feedback and identify new opportunities for the business.

What We're Looking For

More than anything, we are looking for the right attitude, energy and sales mentality.

You will be:

- Proactive, self-motivated and results-driven.

- Comfortable approaching new customers and creating new opportunities.

- Resilient and persistent when dealing with challenges or objections.

- A natural relationship-builder who understands the importance of trust, consistency and follow-up.

- Accountable and comfortable taking ownership of your territory and results.

- Organised and disciplined with customer visits and follow-ups.

- Comfortable working independently on the road while also contributing to a team.

- Adaptable, open to feedback and comfortable working in a growing and fast-moving business.

- An excellent communicator with strong interpersonal skills.

- Positive, qualified and genuinely passionate about sales and customer relationships.

Previous experience in sales or business development is highly regarded, particularly within FMCG, food, beverage, grocery, health food or specialty retail.

We are also open to candidates who may not have extensive industry experience but demonstrate the right attitude, drive, confidence and ability to build relationships and generate new business.

A current Australian driver's licence is required.

Highly Regarded

- Existing relationships within independent supermarkets, health food stores, grocers,



specialty retailers or foodservice.

- Experience managing and growing a sales territory.

- A proven ability to open new accounts and develop new business.

- Experience managing and growing key customer relationships.

- Knowledge of the Victorian FMCG and independent retail market.

- Familiarity with Odoo or sales management systems.

- Strong presentation and product-pitching skills.

- A genuine interest in food, health and wellbeing products.

Company Culture & Benefits

- Passion-driven environment – Be part of a team committed to quality products and building a successful, growing business.

- Positive and supportive culture – We value optimism, care, teamwork, accountability and initiative.

- Flexibility – Full-time or part-time opportunities are available for the right candidate.

- Autonomy – Take ownership of your territory and customer relationships.

- Employee benefits – Enjoy access to discounts across our range of food, health and wellbeing products.

- Recognition and performance bonuses – Competitive remuneration with performance-based incentives that reward results.

- Opportunity to grow – Make a genuine impact on the business and develop your career as HappyGreen continues to expand.

What Success Looks Like at HappyGreen

For us, sales is more than simply taking orders.

Success means being visible in the market, knowing your customers, following up opportunities, introducing new products, growing existing accounts and consistently developing new business.

We want someone who takes pride in representing HappyGreen and our brands and gets satisfaction from turning a first conversation into a long-term customer.

If you're energetic, commercially minded, enjoy being in front of customers and want the opportunity to build and grow a territory, we'd love to hear from you.

Please submit your application, including your resume and a short cover letter, outlining your relevant experience and telling us about a sales achievement, new account or customer relationship you are particularly proud of.

📌 Sales Representative – FMCG / Health & Specialty Food (Melbourne)
🏢 HappyGreen
📍 Melbourne