Job Description

Senior Salesforce Marketing Cloud Administrator

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12 months with one extension

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Location: QLD, WA, ACT, VIC, NSW, SA

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We are seeking an experienced Salesforce Marketing Cloud Administrator to support a major technology transformation and digital services environment.

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The successful candidate will be responsible for managing and maintaining the organization's Salesforce Marketing Cloud platform, including marketing automation, campaign execution, data management, system integrations, reporting and end-user support.

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The role will work closely with marketing, technology and business teams to ensure the platform is effectively configured, integrated and continuously improved.

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Key Duties & Responsibilities

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- Manage and maintain the Salesforce Marketing Cloud instance, including data management and data cleansing.
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- Create and execute email marketing campaigns, including list management, segmentation and A/B testing.
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- Maintain and document Marketing Cloud configurations and operational processes.
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- Support integrations between Salesforce Marketing Cloud and Salesforce Sales Cloud/Service Cloud.
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- Develop and implement marketing automation workflows and customer journeys.
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- Support Salesforce CRM administration,



particularly campaigns and their management across Marketing Cloud and CRM platforms.
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- Design and appropriately utilise Data Extensions.
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- Monitor and analyse campaign performance and provide actionable insights.
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- Collaborate with cross-functional teams to integrate marketing automation with other systems and business processes.
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- Stay current with new Salesforce Marketing Cloud features and recommend platform improvements.
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- Provide training and support to end users, including troubleshooting and problem resolution.
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- 5+ experience in Salesforce Marketing Cloud administration and implementation.
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- Experience across email marketing, marketing automation and data management.
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- Strong understanding of CRM systems and processes, particularly Salesforce.
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- Strong Proficiency in SQL, AMP script and HTML/CSS.
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- Ability to analyze campaign data and provide insights to improve campaign performance.
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- Salesforce Marketing Cloud certification.
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- Solid understanding of the broader Salesforce platform and its functionality.
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- Good understanding of integrating external data sources with Salesforce Marketing Cloud.
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- Salesforce Sales Cloud, Service Cloud or Architecture certification(s) would be advantageous
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📌 Salesforce Marketing Cloud Administrator (New South Wales)
🏢 SKL Technology
📍 New South Wales