Job Description

Can you tell the difference between a product page that looks impressive and one that genuinely drives sales?

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Do you enjoy creating compelling content, offers and online experiences that help turn visitors into customers?

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Are you highly organised, detail-oriented and passionate about creating great customer experiences?

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We're looking for an E-Commerce Marketing & Content Coordinator to support the growth of Global Shop Direct's e-commerce channel.

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This is an opportunity to work across product launches, website content, campaign readiness, CRO initiatives and customer journey optimisation, helping bring some of Australia's most recognised consumer brands to market.

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You'll work closely with our E-Commerce Manager and wider marketing team to ensure campaigns are launched accurately, efficiently and to a high standard, while continually looking for opportunities to improve customer experience and conversion performance.

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ABOUT THE BUSINESS

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Based in North Sydney, Global Shop Direct is one of Australia's leading Direct Response and As Seen On TV marketers, bringing creative consumer products to market through television, e-commerce, social media and retail channels.

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Operating since 2002, we have established ourselves as a leader in launching and scaling consumer brands across Australia and New Zealand.

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With exciting growth initiatives ahead, including the launch of new brands and expanded social marketing investment, there has never been a more exciting time to join our team.

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WHAT IS THE ROLE?

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E-COMMERCE CONTENT & MERCHANDISING

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- Create, update and manage website content, product pages and campaign landing pages to maximise sales
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- Transform product information, TVC messaging, packaging copy and supplier assets into compelling, conversion-focused content
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- Develop copy and write content briefs for designers, video editors photographers and other suppliers for web assets
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- Manage content, offer change and page review processes. Edit and refine content to maximise its impact
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COMMERCIAL CAMPAIGN MANAGEMENT

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- Implement website merchandising, promotional updates, manage coupons, URLs and redirects for launches.
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- Coordinate campaign readiness, launch requirements and go-live checks and help ensure campaigns are executed accurately and on time
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- Coordinate offer, pricing and campaign communications, ensuring website updates, stakeholder alignment and cross-channel deployment requirements are implemented.
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- Request, vet and coordinate campaign assets, supplier content and launch requirements
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- Liaise with suppliers, photographers and internal stakeholders
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- Support digital projects and new product launches
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CRO & CUSTOMER JOURNEY SUPPORT

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- Support CRO initiatives, testing programs and customer journey improvements
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- Assist with website optimisation, product recommendations, upsells and cross-sell initiatives
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REPORTING & INSIGHTS SUPPORT

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- Assist with customer reviews, NPS, surveys and reporting
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- Support campaign and website reporting
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- Highlight customer trends, issues and opportunities
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ELIGIBILITY

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To be successful in this role you will:

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- Have experience managing website content through CMS platforms
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- Have strong copywriting, creative briefing and communication skills




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- Have experience creating high-quality e-commerce product content
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- Are highly organised and comfortable managing multiple projects & checklists simultaneously, always looking ahead to manage timelines effectively
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- Have a strong attention to detail and take pride in delivering quality work
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- Enjoy working in a fast-paced environment where no two days are the same
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- Have a commercial mindset and understand how great content contributes to sales and conversion
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- Be a proactive self-starter who can identify opportunities and take ownership of outcomes
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DESIRABLE EXPERIENCE

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- 3+ years' experience in E-Commerce, Digital Marketing or Marketing Coordination roles
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- Experience working with CMS platforms (Shopify experience a plus)
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- Experience within e-commerce, retail or consumer products
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- Experience briefing designers, photographers or content suppliers
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- Experience writing and editing compelling copy for DTC business
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- Experience supporting CRO, or website optimisation or customer journey initiatives (ideal but not mandatory)
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- Experience working with reporting
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WHY CHOOSE THIS ROLE?

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- Opportunity to play a key role in the growth of Global Shop Direct's e-commerce channel
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- Work across a large variety of products, campaigns and launches
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- Exposure to e-commerce, retail, DRTV and customer acquisition marketing
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- Opportunity to develop your skills across CRO, customer experience and commercial campaign execution
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- Test, learn and optimise culture where good ideas are encouraged and results matter
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- North Sydney office location, surrounded by a collaborative and high-performing team
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- 4 Days Work in Office (North Sydney Office) and 1 Day Work From Home (On Wednesdays)
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📌 E-Commerce Marketing & Content Coordinator (New South Wales)
🏢 Global Shop Direct
📍 New South Wales