Job Description

n
- Evolve the technical foundations of Xero's global SEM program
n
- Build and operationalise AI-powered workflows for optimisation, analysis, reporting and operations
n
- Advance AI-driven SEM capabilities, including automated bidding and decision-making systems
n
- Establish validation, guardrails and measurement for AI-driven systems
n
- Identify and deliver automation opportunities that turn manual or complex SEM processes into scalable solutions
n
- Partner with Data Science, Marketing Technology and Product to connect data, AI and emerging technology to the SEM ecosystem
n
- Explore and test emerging search and AI capabilities for commercial advantage
n
- Collaborate with the Head of SEM, SEM specialists, CRO, Performance Marketing and wider cross-functional teams
n
- Share expertise and mentor team members
n

n

Requirements

n

n
- Deep, hands-on SEM expertise
n
- Experience managing large-scale, multi-market Paid Search programs
n
- Solid understanding of Google Ads, SA360, modern bidding and automation
n
- Proven technical builder capability designing and deploying automation, workflows or technical solutions
n
- Hands‐on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude or similar
n




- Strong analytical and problem-solving skills
n
- Ability to translate complex technical concepts into clear recommendations and influence senior stakeholders
n
- Willingness to share knowledge, mentor others and elevate team capability
n

n

Core Competencies

n

Demonstrates deep SEM expertise with a focus on AI-driven capabilities, automation, and data integration. Proven ability to design and implement scalable solutions while mentoring team members and influencing stakeholders.

n

Highest-signal resume keywords

n

n
- Deep SEM Expertise
n
- Google Ads Proficiency
n
- Automation Design and Deployment
n
- AI and Workflow Orchestration Tools
n
- Analytical and Problem-Solving Skills
n

n

Hard Skills

n

n
- SEM Program Management
n
- Automated Bidding Systems
n
- Technical Solution Design
n
- Data Integration
n
- Performance Marketing
n

n

Soft Skills

n

n
- Mentoring
n
- Influencing Stakeholders
n
- Collaboration
n

n

Industry Keywords

n

n
- Paid Search
n
- AI-Driven SEM
n
- Workflow Automation
n
- Cross-Functional Collaboration
n

n

Tools & Technologies

n

n
- Google Ads
n
- SA360
n
- Tray.ai
n
- AirOps
n
- N8n
n
- Make
n
- Zapier
n
- OpenAI
n
- Claude
n

📌 Senior SEM Manager (Victoria)
🏢 Jobtailor
📍 Victoria