We are currently seeking an experienced Search Strategist to join Perth’s award winning and largest independent full-service creative agency.Our independence sets us apart and allows us to put people at the heart of everything we do.

As the Search Strategist you will work directly with our Digital Director to bridge the gap between traditional Search Engine Optimisation (SEO), Paid Search (Google/Bing), technical measurement, and the emerging world of Search Generative Experience (SGE) / AI-driven discovery. You'll design holistic search strategies, manage campaign spend, set up and measure event tracking, and optimise for AI Search Visibility to ensure our clients stay ahead of the search curve. As part of the media team, you’ll also be exposed to the wider media landscape through strategic planning of self managed media channels, as well as negotiating and buying media through partners and suppliers.

Your Responsibilities can include:

1. SEO & AI Search Strategy

- Strategy development across organic search, content optimisation, and AI Visibility.
- Conduct technical SEO audits using tools like SEMrush, Screaming Frog, Google Search Console, and Yoast, analysing site architecture, crawl efficiency, indexation, Core Web Vitals, and structured data implementation.
- Perform keyword research and content gap analysis using SEMrush and Yoast SEO.
- Build technical strategies for on-page, off-page, local, and ecommerce SEO.

2. Paid Search

- Plan, launch, and optimise high-ROI Google Ads campaigns (Search, Performance Max, Display, Shopping, and YouTube).
- Manage client budgets, bidding strategies, ad copy testing, and quality score improvements.




- Conduct competitor PPC analysis and continuously refine campaign performance against core KPIs.

3. Analytics, Tracking and Reporting

- Own analytics setups using GA4, ensuring clean data collection and conversion attribution.

Build, test, and troubleshoot custom event tracking, enhanced conversions, and pixel setups via Google Tag Manager.

Translate complex data sets into client-facing performance dashboards and actionable insight report, and being able to interpret the data to explain the narrative to clients.

About YOU

- SEO Expertise: Deep understanding of search algorithms, technical crawling, keyword research, and CMS-level optimisation (WordPress)
- AI Search Preparedness: Strong familiarity with AI Visibility principles. Understanding how AI search differs from traditional SEO.
- PPC Mastery: Proven hands-on track record managing and scaling Google Ads budgets with demonstrable ROA/CPA success.
- Technical Analytics: Deep working knowledge of GTM, GA4, event schema, custom dimension setup, and event tracking concepts.
- Communication: Ability to clearly explain complex technical search and data.

We request that you have a minimum of 3 years experience in a similar role.

About US

- We have a creative, fun, solid and rewarding team culture.
- Values that align with our team - Be Good Humans, Find the Fun, Wonder More,



Join Forces and Hunt Greatness.
- Heritage listed office building & city centre location, for convenience, comfort and to enable our high-performing team.
- We pride ourselves on building close and mutually respectful relationships with our amazing clients, locally, nationally and internationally.
- Member of the Advertising Council of Australia.

Perks? We have over 50 of them! Here’s a few highlights:

- Flexible working for greater life balance.
- Mental Health support through our confidential and 24-hour Employee Assistance Program counselling, as well as Rare Reset Days.
- Paid Parental Leave, a baby shower and celebratory announcements when you’re growing your family.
- A celebration of all cultures within our very thorough and active Festive Calendar, as well as supporting cultural public holiday swaps.
- A freebie day off for your birthday!
- Cakes, party pies and an always stocked drinks fridge.

The Fine Print

We are committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

To apply, you must have the right to live and work in Australia.

No recruitment consultants please.

As we strive to Be Good Humans we will endeavour to respond electronically to all applications that are unsuccessful. However we appreciate your understanding that due to the high number of applications that we may receive, we may be unable to reply to individual phone calls or emails.

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📌 Strategist - Advertising (Western Australia)
🏢 Rare
📍 Western Australia