St Frock | Ultimo, Sydney | Full-Time, Senior Position

Lead the product vision. Create designs she loves. Build what’s next.

At St Frock, we believe the right outfit can change how a woman feels so we’re on a mission to help our customers feel beautiful and confident in what they wear.

We’re looking for an exceptional Head of Buying to lead our product vision and buying strategy and help shape our future at St Frock.

This is a senior, high-impact role for someone who deeply understands women’s fashion, knows what customers want before they know they want it, and has the commercial instinct to turn excellent product ideas into commercially successful ranges.

What you’ll be doing

You’ll own the product and buying strategy end-to-end, balancing customer insight, creativity, data and commercial performance to build ranges that excite our customer and deliver profitable growth.

- Develop and lead the overall product vision and buying strategy across St Frock, ensuring our ranges are differentiated, relevant and commercially compelling.
- Own all new product development and buying decisions, creating a strong pipeline of trend-right, commercially relevant newness across seasonal and in-season drops.
- Build ranges across our key customer needs and occasions, with particular strength across dresses, party, casual and workwear, including our plus-size customer.
- Champion and evolve our plus-size strategy, ensuring fit, grading, sizing,



quality and product relevance are genuinely best-in-class.
- Use customer, product and performance data — alongside your own product instinct — to continually improve the range and make better buying decisions.
- Work closely with Planning to optimise assortment, depth, new buys, repeats, markdowns, margin and sell-through, with Gross Profit Dollars at the heart of decision making.
- Take ownership of reducing product-driven returns by identifying opportunities across fit, sizing, quality, fabric, design and functionality.
- Lead supplier relationships and negotiations, including a strong focus on cost price, margin, quality, speed and supplier performance.
- Lead international sourcing and buying trips and identify new supplier opportunities across China, India and emerging sourcing markets such as Vietnam.
- Partner closely with Marketing to develop product stories, seasonal campaigns, capsule collections and weekly drops that bring the product to life and support customer engagement and conversion.
- Bring the product vision to life through compelling presentations and storytelling — including using AI to accelerate product development, trend forecasting, range planning and presentations.
- Lead, coach and proactively develop the Buying team, creating clarity, accountability, pace and a culture of high performance.

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📌 Head of Buying (New South Wales)
🏢 St Frock
📍 New South Wales