Lead Marketing Audience Architect - Personalization & Growth (Victoria)

Lead Marketing Audience Architect - Personalization & Growth (Victoria)

15 Sep
|
Telstra Corporation
|
Victoria

15 Sep

Telstra Corporation

Victoria

Job Description

Telstra Corporation in Australia seeks a Senior Marketing Audience Architect to define and govern audience segmentation across the customer lifecycle. You will leverage data, behavioural insights and experimentation to optimise engagement and commercial outcomes across channels including email, SMS, push notifications, paid media and direct mail.

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You will partner with Marketing, Digital, Data, Analytics, Product and Customer teams to translate objectives into audience strategies, design and

📌 Lead Marketing Audience Architect - Personalization & Growth (Victoria)
🏢 Telstra Corporation
📍 Victoria

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