- Real career progression with clear pathways to grow
- Autonomy and trust to own your work without micromanagement
- Learn from senior practitioners with direct access to experienced leaders
- A no-blame culture where we solve problems together
- Transparent leadership with visibility into the why behind decisions
- Recognition and rewards for meaningful, achievable results
- Wellness Wallet to invest in your health and wellbeing
- Monthly Impressive Day Off (one extra day of leave every month)

At Impressive you’ll get them all…

As a people-first, tech-powered performance marketing agency, we’ve been helping ambitious brands grow for over a decade. Along the way, we’ve learnt what makes a great working environment and what it takes to deliver real results for our clients.

We blend AI, innovation and proven digital strategies to drive commercial results, rapid. And we’ve built a culture where people are trusted to do great work, develop their careers and maintain a healthy balance along the way.

Ready to take the next step?

We're looking for an SEO/GEO Specialist to join our award-winning Organic Search team.

This role is ideal for someone with 1-2 years of agency SEO experience who wants to develop into a well-rounded search specialist. You'll work alongside experienced strategists to execute SEO campaigns, lead GEO initiatives, and help clients grow their visibility across both traditional search engines and AI-powered search experiences.

You’ll work across a diverse portfolio of clients while developing expertise in technical SEO, content strategy, digital PR, AI search optimisation and data analysis.

What You'll Do

- Execute technical, on-page and content SEO strategies across a portfolio of clients to improve organic performance.
- Develop and implement GEO strategies that increase client visibility across AI-powered search platforms including ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
- Lead outreach and digital PR strategies for GEO clients,



securing high-quality citations, brand mentions and authoritative backlinks that strengthen AI search visibility.
- Develop GEO-focused content strategies, identifying opportunities to create, optimise and structure content for both traditional search and AI-generated answers.
- Conduct keyword research, search intent analysis and competitor research to uncover new growth opportunities.
- Perform technical SEO and GEO audits, identifying opportunities across crawlability, indexing, entity optimisation, structured data, site architecture and AI readiness.
- Monitor SEO and AI search performance, analyse trends, and provide actionable recommendations through regular reporting.
- Collaborate with content, development and account management teams to deliver integrated SEO and GEO campaigns.
- Implement best practices including internal linking, schema markup, entity optimisation, llms.txt, structured content and AI-friendly information architecture.
- Stay at the forefront of SEO and AI search developments, testing new approaches and contributing ideas that improve client performance and internal processes.

What You'll Bring

- 1-2 years' experience in SEO, ideally within a digital marketing agency.
- A solid understanding of technical SEO, on-page optimisation, keyword research, content optimisation and link building.
- An understanding of Generative Engine Optimisation (GEO) principles and how AI search platforms retrieve, interpret and cite content.
- Experience or a strong interest in digital PR, outreach and authority building.
- Familiarity with SEO tools such as Google Search Console, GA4, Screaming Frog, Ahrefs or SEMrush, and Looker Studio.
- Strong analytical skills with the ability to interpret performance data and turn it into actionable insights.
- Excellent organisational skills with the ability to manage multiple projects and priorities.
- Strong written and verbal communication skills, with attention to detail.
- A proactive, curious mindset and a genuine passion for search, AI and continuous learning.

#J-18808-Ljbffr

📌 SEO Specialist (Melbourne)
🏢 Impressive
📍 Melbourne