Area Sales Manager - Fine Wine Wholesalers

We are a boutique wine wholesaler representing a carefully curated portfolio of premium, small-batch and artisan wines from Australia and around the world. Our business is built on strong relationships, exceptional service and a passion for connecting outstanding wines with the right venues.

We proudly partner with many of the state's leading restaurants, bars, hotels and hospitality groups, helping them create wine lists that stand out.

About the Role

We're looking for an experienced and passionate Area Sales Manager to drive the growth of our on-premise business and retail

This is a relationship-first sales role where you'll manage an established portfolio of hospitality and retail customers while identifying new opportunities across restaurants, bars, hotels and premium venues. You'll become a trusted advisor to your customers, working closely with owners, managers and sommeliers to showcase our exceptional portfolio.

If you love all things wine, retail and hospitality, enjoy being out in the market, and thrive on building genuine partnerships, we'd love to hear from you.

Key Responsibilities

- Manage and grow a portfolio of retail and on-premise customers

- Develop new business opportunities across retail restaurants, bars, hotels, clubs and premium hospitality venues.

- Build long-term relationships with key decision-makers.

- Present our wine portfolio through tastings,



menu presentations and product education.

- Work with customers to help them drive their sales which in turn will increase sales and profitability.

- Execute sales plans and achieve agreed sales targets.

- Maintain accurate CRM records and proactively manage your sales pipeline.

About You

- Proven sales experience within the wine, beverage or hospitality industry.

- Existing relationships within the on-premise hospitality sector will be highly regarded.

- Strong wine knowledge, with WSET or similar qualifications viewed favorably.

- A genuine passion for premium wines and boutique producers.

- Excellent communication, presentation and relationship-building skills.

- Commercially minded with the ability to identify growth opportunities.

- Self-motivated, organized and comfortable working autonomously.

- Current driver's license.

What We Offer

- Represent an outstanding portfolio of premium local and international wines.

- Work with some of the region's best venues.

- Join a supportive, passionate and highly collaborative team.

- Genuine opportunity to grow your career within an expanding wine business.

- Market-competitive salary package, vehicle allowance and performance incentives.

If you're passionate about fine wine, love hospitality, and enjoy building lasting relationships, we'd love to hear from you.

📌 Area Manager - Wine | Full Time (Middle Swan)
🏢 Nikola Estate
📍 Middle Swan