Job Description

Do you know the difference between a paid social campaign that looks good and one that actually drives results?

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We're looking for a Paid Social Performance Manager to build and own Global Shop Direct's social growth engine, identifying what works, scaling winners and driving measurable commercial outcomes.

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If you're the type of marketer who gets excited by finding the next winning creative angle, scaling campaigns and turning data into action, we'd love to hear from you.

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ABOUT THE BUSINESS

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Based in North Sydney, Global Shop Direct is one of Australia's leading Direct Response and As Seen On TV marketers, bringing innovative consumer products to market through television, e-commerce, social media and retail channels.

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Operating since 2002, we have established ourselves as a leader in launching and scaling consumer brands across Australia and New Zealand.

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With exciting growth initiatives ahead, including the launch of new brands and expanded social marketing investment, there has never been a more exciting time to join our team.

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WHAT IS THE ROLE?

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PAID SOCIAL PERFORMANCE MARKETING

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- Own and grow Global Shop Direct's paid social performance function across Meta, and other paid social channels.
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- Develop and execute paid social acquisition strategies that drive customer growth, revenue and profitability.
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- Build, test, optimise and scale campaigns, audiences, creative and offers based on performance insights.
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- Leverage international supplier insights, ads and content to build and scale successful ad campaigns fast
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- Work closely with E-Commerce & CRM teams to maximise campaign effectiveness
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- Continuously identify opportunities through social trends, platform innovations, creator ecosystems and emerging technologies.
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SOCIAL ECOSYSTEM DEVELOPMENT

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- Build and optimise social media infrastructure, ad accounts, tracking and reporting capabilities
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CREATIVE, UGC & INFLUENCER MANAGEMENT

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- Identify and manage relevant agencies, creators and partners
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- Brief, test and optimise UGC, influencer and creator content
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- Write/edit/shoot content where necessary to make creative more impactful
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CUSTOMER JOURNEY & GROWTH

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- Collaborate with E-Commerce, CRM and Product teams to improve audience utilisation, customer journeys and campaign performance
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AFFILIATE MARKETING

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- Manage and grow the affiliate marketing channel
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- Work with affiliate partners, creators, cashback and coupon partners to identify recent opportunities to drive profitable growth
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REPORTING & PERFORMANCE

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- Provide regular reporting, insights and recommendations
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- Identify what should be scaled, improved, tested or stopped
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- Maintain campaign, budget and finance tracking
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ELIGIBILITY

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To be successful in this role you will:

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- Have strong hands-on experience managing Paid Meta Ad campaigns
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- Have experience scaling paid social campaigns and delivering measurable commercial outcomes




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- Be comfortable owning strategy and execution, not simply supporting campaigns
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- Have strong creative briefing and copywriting skills
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- Have a passion for testing, optimisation and continual improvement
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- Be highly organised and capable of managing multiple initiatives simultaneously
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- Be commercially minded and focused on revenue, acquisition and performance outcomes
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- Enjoy working in a fast-moving environment where ideas are tested quickly and decisions are driven by data
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- Be a proactive self-starter who can identify opportunities and take ownership of outcomes
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DESIRABLE EXPERIENCE

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- 5+ years' experience in Performance Marketing, Paid Social, Growth Marketing or Digital Acquisition
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- Experience within e-commerce, retail, DTC or consumer products
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- Extensive Experience with Meta Ads Manager
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- Experience working with creators, influencers and UGC programs
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- Experience with affiliate marketing platforms
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- Experience collaborating with CRM and E-Commerce teams to improve customer acquisition
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WHY CHOOSE THIS ROLE?

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- Opportunity to build and own Global Shop Direct's social performance function, as a well as its emerging brands
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- Significant influence over future social acquisition strategy and growth
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- Large variety of consumer brands, launches and campaigns
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- Test, learn and optimise in a culture where good ideas are encouraged and results matter
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- North Sydney office location, surrounded by a collaborative and high-performing team
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- 4 Days Work in Office and 1 Day Work From Home (On Wednesdays)
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📌 Paid Social Performance Manager (New South Wales)
🏢 Global Shop Direct
📍 New South Wales