Job Description

Do the best work of your career. Get trusted to lead it.

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We Are Different is hiring a PR Account Director. Not just to generate coverage. To shape culture through it.

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We're Australia's leading independent, earned-first creative agency, creating culturally sharp work for brands including FUJIFILM, Jack Daniel's, Spotify, HelloFresh and more.

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We've grown 10x in six years, and we're looking for an ambitious PR account lead to help shape what comes next.

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At Different, our Account Directors are called Performance Directors for a reason. You won't just manage accounts. You'll be trusted to lead across clients, teams and work – shaping strategy, making decisions, developing people and turning earned attention into a genuine strategic lever for brands.

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This is a role for someone who wants more ownership, more creative ambition and more opportunity to grow.

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WHAT YOU'LL DO

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You'll lead a portfolio of major brands and ambitious earned-first work, with genuine ownership over the client, team and outcome. You'll:

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- Own senior client relationships, providing strategic counsel across communications, storytelling, culture and reputation
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- Lead the development of earned-first campaigns across PR, creators, social and culture
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- Shape culturally sharp ideas that people genuinely want to talk about, share and engage with
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- Turn client and audience challenges into clear communications strategies and opportunities
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- Lead integrated campaign delivery, ensuring the work is strategically sharp, creatively ambitious and commercially solid
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- Lead and develop your team, creating clarity, building confidence and helping people do the best work of their careers
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- Own budgets, resourcing, account health and performance across your portfolio
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- Identify opportunities to grow client relationships and the impact Different can have on their business
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- Work directly with Different's senior craft and agency leadership to push great work even further
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WHO WE'RE LOOKING FOR

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You'll have 7+ years' experience across PR, earned media or integrated communications, ideally within an agency environment. More importantly, you'll be someone who:

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- Understands how stories travel today – across media, creators, communities and culture
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- Can lead senior clients with confidence, curiosity and sound judgement
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- Has a track record of turning strategy into earned ideas that generate meaningful impact
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- Is an excellent writer and storyteller, from a sharp media narrative to a big campaign idea
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- Understands media deeply and knows what makes a story genuinely earn attention
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- Enjoys leading people and wants to help others become brilliant at what they do
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- Is commercially minded and comfortable making decisions about priorities, budgets and resources
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- Is proactive, organised and calm when things get busy
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- Has ambition – for the work, for their team and for their own career
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You don't need to arrive knowing everything. We care about curiosity, judgement and the desire to keep getting better.

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WHY DIFFERENT?

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Do work people notice

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Lead culturally relevant, award-winning campaigns for some of Australia's most recognised brands – with the freedom to push beyond conventional PR and create work across media, creators, entertainment, experiences, social and culture.

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Get trusted to lead

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You'll have genuine ownership of your clients, teams and work, with direct access to senior agency leadership and specialist craft support when you need it.

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We'll invest in making you better

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We invest over $6,000 per person each year in learning, development and executive coaching. Our three proprietary development programs include:

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- Coaching Culture – access to executive coaching to build confidence, sharpen judgement and develop leadership capability.
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- Different Academy – hands-on learning and external training opportunities to keep building your craft, capability and career.
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- Culture Club – experiences outside the traditional agency bubble designed to provoke different thinking, strengthen collaboration and keep our work culturally connected.
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Grow with an agency that's growing

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Different has grown 10x in six years, creating new capabilities, leadership roles and opportunities for our people along the way. We're ambitious about what comes next – and want people who are excited to help shape it.

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Independence means access + influence

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We're independent, cooperative and deliberately connected. You'll work directly with the people making decisions about the agency and have a genuine voice in how our work and business evolve.

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Flexibility without losing connection

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We work hybrid, typically spending three days together in our Sydney office and two days working remotely – balancing flexibility with the collaboration, creativity and connection that comes from actually spending time together.

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THE DETAILS

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- Role: PR Account Director / Performance Director
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- Location: Sydney
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- Working model: Hybrid – typically 3 days in office / 2 remote
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- Remuneration: $110,000–$130,000 package incl. super, depending on experience
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- Working rights: Full Australian working rights required
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If you're an experienced PR operator who loves the craft but wants more ownership, more creative ambition and a bigger opportunity to lead, we'd love to hear from you.

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Come do things differently.

📌 Public Relations Account Director (New South Wales)
🏢 We Are Different
📍 New South Wales