Join an established Australian contemporary fashion business entering its next phase of global growth. Reporting directly to the Founder & CEO and sitting on the Executive Leadership Team, this is a rare opportunity to lead brand, ecommerce and customer strategy while building a world-class direct-to-consumer business.

We're seeking an entrepreneurial, commercially driven Brand Director to lead global brand, ecommerce and customer growth. You'll have full ownership of the ecommerce P&L;, driving profitable growth across digital channels while strengthening brand equity and supporting international wholesale partnerships.

Working cross-functionally with Design, Sales, Merchandise, Operations and Finance, you'll shape the future direction of the business and play a key role in the company's long-term growth strategy.

Key Responsibilities

- Develop and execute the global brand, ecommerce and customer growth strategy.
- Own the ecommerce P&L;, with accountability for revenue, profitability, gross margin, contribution margin and commercial performance.
- Drive key performance metrics including conversion, average order value, customer acquisition cost (CAC), customer lifetime value (LTV), repeat purchase rate, retention and return on marketing investment.
- Lead weekly digital trading, performance reviews and commercial planning.
- Build annual trading calendars, seasonal launch plans and promotional strategies.
- Oversee digital merchandising, assortment planning, pricing strategy and inventory optimisation to maximise sales and profitability.
- Continuously improve website performance, customer journey,



conversion rate and user experience through testing, optimisation and data-driven decision making.
- Lead the global brand strategy across ecommerce, campaigns, content, social media, email marketing, PR, influencers, events, packaging and customer experience.
- Ensure all customer touch points consistently reflect a premium, cohesive and commercially effective brand experience.
- Develop customer acquisition, CRM, lifecycle marketing, loyalty and personalisation strategies to drive long-term customer value.
- Analyse customer behaviour, product performance and market trends to identify growth opportunities and inform strategic business decisions.
- Partner closely with Design, Merchandise, Sales, Operations and Finance to align brand, product and commercial strategies.
- Develop and execute international growth strategies across priority global markets, adapting campaigns and initiatives to regional customer behaviour.
- Strengthen relationships with international wholesale partners through cooperative campaigns, exclusive launches, retail activations and co-marketing initiatives.




- Identify and establish strategic partnerships with complementary premium and lifestyle brands to expand awareness and unlock new commercial opportunities.
- Lead the ongoing development of the digital ecosystem, including Shopify, website enhancements, analytics, AI, automation, customer data and digital tools.
- Champion innovation by identifying emerging technologies, digital trends and best practices that improve customer experience and business performance.
- Develop reporting frameworks and dashboards that provide actionable insights across ecommerce, marketing, customer and commercial performance.
- Prepare budgets, forecasts and business plans, presenting performance updates and strategic recommendations to the Executive Leadership Team.
- Build, mentor and inspire a high-performing team across ecommerce, performance marketing, CRM, creative, content, social media, partnerships and analytics.
- Foster a culture of accountability, collaboration, creativity, innovation and continuous improvement.

You're A Fit:
- Proven experience leading ecommerce, brand or digital growth within fashion, lifestyle or premium consumer brands.
- Strong commercial acumen with experience managing a P&L; and delivering profitable growth.
- Demonstrated success scaling direct-to-consumer businesses and omni-channel strategies.
- Experience developing high-performing teams and collaborating across multiple business functions.
- Strategic thinker with a hands-on, entrepreneurial approach and strong analytical capability.
- Passion for premium brands, customer experience and commercial excellence.

📌 Brand Director (Melbourne)
🏢 Relier Group
📍 Melbourne