This is a role for a creative thinker, content leader and doer who knows that great content doesn’t happen by accident. You’ll own the content engine - from the big-picture strategy and creative direction through to the day-to-day content calendar, production process, platform execution and performance optimisation.

You’ll lead a small, high-performing content team and work closely with marketing, communications, commercial, membership, participation and venue teams to turn ideas, campaigns, matches and moments into content that fans genuinely want to watch, share and engage with.

At the heart of the role is content-led storytelling. We want someone who understands what makes content work on Instagram, Facebook, YouTube and other platforms - and who is comfortable shaping a shoot, directing creators, reviewing an edit or jumping on the tools when required to make it all happen.

You’ll help tell the stories of WA Cricket, Perth Scorchers, our players, teams, competitions, participants and communities, while delivering meaningful value for our members, fans and commercial partners.

How you’ll make an impact

- Develop and execute an integrated content strategy aligned to WA Cricket’s marketing, commercial and fan growth objectives.
- Lead, mentor and manage the Social Media Coordinator and Content Coordinator to deliver consistent, high-quality, platform-first content.
- Own the social content calendar across all teams, competitions and venues, ensuring timely, coordinated storytelling.
- Drive audience growth and engagement through data-led optimisation, platform trends, and best-practice social formats, with a strong focus on short-form and live video.
- Produce and oversee premium video content including match-day coverage, behind-the-scenes access, brand campaigns, and partner productions.
- Monitor performance analytics across all platforms,



translating insights into actionable improvements to reach, engagement, and conversion.
- Provide leadership and management to direct reports.
- Collaborate closely with Marketing/Communications, Commercial, Membership, Participation and Venue teams to support campaigns, events and partner deliverables.
- Identify new content opportunities, emerging platforms and technology to keep WA Cricket at the forefront of digital innovation.

A great fit for this role looks like

- 5+ years’ experience leading social or content requirements within sport, media, entertainment or consumer brands.
- Proven success growing social audiences and engagement across multiple platforms at scale.
- Strong video production capability, including ideation, scripting, shooting and editing (or directing creators).
- Demonstrated ability to interpret analytics and optimise content performance using data and insights.
- Experience managing content calendars, multi-stakeholder projects and fast-paced match/event environments.
- People leadership experience with the ability to coach, prioritise and foster a high-performing culture.
- Deep understanding of platform behaviours (Instagram, TikTok, YouTube, Facebook, LinkedIn and emerging channels).
- Solid storytelling, copywriting and creative thinking skills.
- Relevant tertiary qualification in Marketing, Communications, Media or related field (desirable).

Here’s what you can look forward to Our people benefits include Membership passes to all cricket games at the WACA Ground and at Optus Stadium,



convenient onsite gym access at a discounted rate, Birthday Leave, salary packaging, employee recognition program, discounts on cricket merchandise, corporate health insurance discount, corporate partner discounts, flexible work arrangements, professional development opportunities and more!

A little bit about us

At WA Cricket, we’re proud to lead the way in Australian sport, developing inspiring players, building an inclusive and energetic cricket community, and creating meaningful social impact. The iconic WACA Ground is the home of the Perth Scorchers, our WA Men’s and Women’s teams, and the WA Cricket Foundation.

As the WACA Ground evolves into a vibrant, sustainable community and sporting hub, cricket remains firmly at its heart.

Our culture

At WA Cricket, we champion a diverse and inclusive workplace where everyone can thrive. We’re committed to providing a safe environment for children. Our culture is grounded in our values Excellence, Collaboration, Inclusion and Celebration which guide how we show up for each other and our community, every day.

Want to join our team?

If you're a creative content leader who loves sport, understands audiences and knows how to turn ideas into content that performs, we'd love to hear from you! Apply now and help WA Cricket tell its next great story.

Please submit your resume and cover letter outlining your relevant experience by 29 September 2026.

Applications will be reviewed as they are received, and the position may close without notice.

If you would like to receive a copy of the or would like any further information, please contact [email protected] or call 9265 7273.

Sometimes your personal circumstances may mean you need a bit of extra support to apply for this position. Just get in touch with the People & Culture team, by email or phone.

📌 Creative & Content Manager (East Perth)
🏢 WA Cricket
📍 East Perth