Company Description

Spartan AUS 3.0 is an event company delivering some of the world’s most recognised participation and fitness event brands in Australia, including Spartan Race, Tough Mudder, HIGHLANDER Adventure and DEKA.

We create experiences that encourage people to get active, challenge themselves, connect with others and become part of strong communities.

We are now looking for a Digital Marketing & Content Specialist to join our team full-time, working primarily across HIGHLANDER Adventure , with additional responsibility for DEKA .

The Opportunity The HIGHLANDER and Deka brands will be the primary focus of this role. While established globally, the brands are still relatively new to Australia, creating an exciting prospect to help build its local presence, grow audience and community, and shape its digital marketing approach from the ground up.

You’ll work closely with the HIGHLANDER Director and Deka Director as well as the Marketing Manager to bring the brand strategies to life through campaigns, content and continuous optimisation.

The Role

This is a hands-on digital marketing role combining content creation, social media, email marketing, paid campaigns, digital customer journeys, website management and performance optimisation.

For HIGHLANDER, you’ll market outdoor Adventures built around hiking, nature, challenge and community, from accessible one-day experiences through to multi-day Adventures. Importantly, our audience goes beyond experienced hikers. We want to inspire everyday people who love the idea of getting outdoors, challenging themselves, connecting with others and sharing an experience.

For DEKA, you’ll work within a fast-paced fitness brand focused on training, functional fitness, events and an engaged fitness community.

You’ll be responsible for turning marketing strategies and campaign plans into strong execution across digital channels, while continually looking at performance, customer behaviour and opportunities to grow awareness, engagement and event registrations.





This role also includes attending selected events, including some weekends, to capture the experience first-hand and turn it into authentic, engaging content.

Key Responsibilities

- Take a hands-on role in building HIGHLANDER’s digital presence and audience in Australia.
- Manage content calendars and day-to-day digital activity across HIGHLANDER and DEKA.
- Plan, execute and optimise integrated campaigns across social, email, paid media and web.
- Create engaging, platform-specific copy, social assets and short-form video content, and manage community engagement.
- Create and manage email campaigns, newsletters, event communications and automated customer journeys.
- Manage and optimise paid campaigns across Meta, Google and LinkedIn, working with our digital agency.
- Monitor campaign performance and customer journeys, using data and insights to improve engagement and conversion.
- Confidently use key marketing platforms and tools including Canva, CapCut, Adobe, Meta, GA4, CMS and email marketing platforms.
- Attend selected events to capture real-time content and support event marketing.

About You We’re looking for someone who is both creative and commercially minded and who gets excited by the idea of helping grow a brand rather than simply maintaining one.

You combine strong creative thinking with a performance-driven approach to marketing. You understand how to develop engaging content while also measuring its effectiveness against clear objectives. You are confident analysing audience behaviour, testing different approaches and using data and insights to continuously optimise campaigns, content and customer journeys.





You are confident managing end-to-end digital campaigns, from planning and execution through to performance analysis and optimisation. You can work across copywriting, email marketing, social content, landing pages and digital campaigns, while maintaining a clear focus on campaign objectives, customer journeys and measurable results.

Ideally, you’ll bring:

- 3–5 years of digital marketing experience.
- Strong social media and content creation experience.
- Excellent written communication and copywriting skills.
- Hands-on experience with digital and paid marketing campaigns.
- Confidence creating digital assets in Canva and editing short-form video.
- Experience with email marketing and customer journeys.
- An understanding of GA4, tracking, conversion and campaign performance.
- Experience working with CMS and landing-page platforms.
- Strong organisational skills and the ability to manage multiple campaigns and deadlines.
- Experience in events, fitness, outdoor, tourism, sport or lifestyle brands is highly regarded.
- A genuine interest in fitness, outdoor experiences, events and community .

Why Join us? Join a dynamic, multi-brand event business delivering Spartan Race, Tough Mudder, HIGHLANDER Adventure and DEKA across Australia.

You’ll have the opportunity to help grow HIGHLANDER in the Australian market while working across two distinct international brands. This is a hands-on role where you’ll see your campaigns come to life at real events and work closely with passionate marketing, brand and event teams.

Expect plenty of variety, creative ownership, opportunities to test new ideas and the chance to build experience across outdoor Adventure, fitness and mass-participation events.

If you’re a hands-on marketer excited by the opportunity to help build a brand, with a high level of ownership and autonomy, we’d love to hear from you.

You can email directly Chloe Favre at [email protected].

📌 Digital Marketing and Content Specialist (Melbourne)
🏢 Spartan Race Oceania
📍 Melbourne