About Us

St Andrews Beach Brewery is a family owned and operated brewery, founded on the Mornington Peninsula in 2017. Since day one, our motivation has been simple: brew modern beers and ciders that are full of flavour and character, create experiences to remember at our unique taprooms and enhance the amazing 92-acre property we call home with our sustainable farming practices.

Role overview

St Andrews Beach Brewery is gearing up for its next phase of growth and is seeking a dynamic digital marketer to take our channels and communications to the next level. This role will own the day-to-day execution of our owned channels (web, social, email/CRM and loyalty), working closely with our Marketing Manager and external agencies and creatives to help deliver increased brand affinity and commercial outcomes.

Responsibilities

Strategy & Planning

· Work alongside our Marketing Manager to shape marketing plans, campaigns and creative briefs for our agencies and creatives

· Take the lead on brand projects relating to digital and social, seeing them through from idea to execution

Social & Content

· Run our social media calendars — planning, scheduling and posting content that brings our brand, products and venues to life

· Get hands-on creating and editing content yourself, whether it's capturing the vibe of our venues, interviewing our staff, or grabbing behind-the-scenes footage

· Build relationships with influencers and content creators, and bring the right collaborations to life

· Create sharp digital and social assets that bring our content to life across every channel

Email & CRM





· Write and build email campaigns and automations that connect with our audience and drive results

· Keep our CRM sharp — segmentation, tagging and data hygiene done properly, not just ticked off

Website & Digital

· Keep our website and online store fresh and on-brand, working with our website agency to bring recent projects to life

Membership & loyalty

- Own the day-to-day of our loyalty program — managing audiences, keeping members engaged, and maintaining platform hygiene

Measurement & reporting

- Assess and report on performance across all our channels, presenting transparent recommendations that drive better engagement and connection with our audiences

About You (experience and skills)

- Minimum of 3 years' experience in a similar role
- Bachelor's degree in marketing or a business-related course
- Excellent written and communication skills
- Ability to manage and liaise with multiple stakeholders simultaneously
- Digital and social media experience across WordPress and Meta (Facebook & Instagram), with TikTok and LinkedIn experience a plus; Mailchimp (or similar CRM) and Canva skills highly regarded
- Strong content instincts — able to shoot or direct content that fits our understated, authentic brand voice
- Knowledge of the beer, retail and hospitality industries is highly favourable
- Current Victorian driver's licence

Other

- Based at our Fingal Brewery, but will need to spend time at our Melbourne Park location
- Weekend and out-of-business-hours work will be required from time to time, due to the nature of hospitality and events

📌 Digital & Social Media Lead (Fingal)
🏢 St Andrews Beach Brewery
📍 Fingal