Draft] Domain Architect - Brand and Marketing

Position Details

Position Title Domain Architect - Brand and Marketing

Reports To Head of B&M; Technology Domain

Location Surry Hills

Number of Reports 0

Scope

This role focuses on a Domain within one of Wdigital's Technology Domains (for example, Brand & Marketing), holding architectural accountability for the business unit's core platforms and creative technology estate. This spans the full marketing value chain - plan, create, activate, measure, optimise - and includes marketing work and resource management, digital asset management, brand, content and public-facing web platforms, and where relevant the connections into campaign and media buying platforms, finance and reporting tools.

A distinctive part of this role is the application of generative AI to the creative process. You will define how custom Gen AI models, brand and product assets, and creative workflows are architected so that output is brand-safe, rights-cleared, auditable and commercially defensible - and so that AI capability is embedded into governed enterprise platforms rather than delivered as disconnected point solutions.

You will define and guide the delivery of the Sub-Domain's architecture strategy and roadmap, setting the target state and the technology guardrails applied by Product Platform Leads and Engineers. These decisions form the basis for multi-year programs of work across AU and NZ valued at tens of millions of dollars, and must deliver technology that is fit for purpose, cost effective, flexible, secure, performant, reliable and consistent across teams.

Working with your architecture peers, you will shape the patterns used across the Domain and the target state for major cross-Group initiatives such as - standardising marketing and media operations, establishing centralised digital asset management, and enabling creative production at scale. This is a senior role requiring end-to-end organisational awareness and partnerships with technology and business leaders across Australia and New Zealand.

You will require excellent technical and leadership skills, the ability to translate business strategy into architecture, and an understanding of how application, information and technology architecture come together. Engaging senior business and technology stakeholders, you will need strong communication and influencing skills.

My Role Exists to: (Primary Purpose)

As part of the senior leadership team for the B&M; Technology Domain you will partner with other Technology Domain and Senior Business leaders to shape the technology vision for the Brand& Marketing domain. This role will be pivotal in defining our technology strategy, driving innovation, and ensuring that our technical solutions align with the overall business vision and achieve high standards of quality and security In this role you will provide vision and leadership to ensure that Solution Architects and Product Platform Leads and Engineers are continually striving towards best in class solutions and technical implementations that underpin the strategies of our business platforms. You will also play a key role in defining the patterns and standards of engineering practices within your dedicated subdomain to ensure it is future fit.

You will work closely with a team of Platform Product Leads, Technical BA's / Product Analysts and collaborate closely with Product Managers, Solution Architects, Designers, Engineers, and business stakeholders to drive the effectiveness of our Common Technology solutions across the Group, ensuring a harmonious blend of functional and non-functional needs. Where AI, machine learning or advanced analytics capability is required,



you will partner with the relevant Data & AI/Analytics team (e.g. WIQ) to embed it into the platform - this role is not accountable for AI/analytics model ownership or delivery, however, ensures that AI use cases fit into the end to end ecosystem

Key Partner Relationships include your counterparts for other Domains, the Domain Technology Leadership team, the Brand and Marketing MarTech team and Senior leaders across Brand and Marketing, eComx, CustomerX, Wiq, and New Zealand

Accountability

? Lead and provide direction for the architectural decisions within your domain. This involves helping define best practices, design patterns, and ensuring that solutions align with the organisation's overall architecture strategy

? Act as design authority for the Brand & Marketing technology estate, including the Adobe Experience Manager stack (Workfront, AEM Sites and Assets, Creative Cloud, Firefly) and adjacent marketing platforms, approving solution designs before build commences and before production release.

? Collaborate with senior leadership to align architectural decisions with the company's business objectives and long-term goals.

? Collaborate with cross-functional teams, including product managers, engineers, and other architects, to ensure alignment between architectural decisions and product development.

? Coordinate with other Domain Architects to ensure that clear and optimal boundaries are defined for each application / service and that either technical duplication or divergence are minimised

? Partner with the Head of Technology for the Domain to ensure that the technology strategy for the Domain is translated into tangible patterns and frameworks that can be used by engineers in the squads

? Mentor and guide other architects, engineers, and developers, and provide support, share knowledge, and help improve and develop their skills.

? Leads analysis of technology industry and market trends to determine their potential impact on the enterprise architecture

? Evaluate emerging technologies and trends within your domain to recommend adoption or integration of recent tools, frameworks, or methodologies that can improve efficiency and effectiveness.

? Develop a fit-for-purpose governance framework for WDigital, with relevant context to the broader Group architecture approach.

? Govern vendor and partner solution design, including product vendor design forums and systems integrator and managed service delivery, so that customisation stays aligned to product standards and does not block adoption of out-of-the-box capability or future upgrade paths.

? Identify and mitigate architectural risk, ensuring solutions comply with Group cyber, privacy, records, accessibility and marketing and advertising compliance obligations in Australia and New Zealand.

? Develop a reference architecture for key systems & capability for your respective domain .

? Identify and mitigate risks associated with architectural decisions and ensure that solutions are compliant with industry regulations and security standards.

? Drive work prioritisation across the team and documentation standards.

? Oversee the implementation of a technical architecture based on business requirements and Technology strategies, as well as to rectify gaps and pain points within the current state.

? Develop, model,



and provide a strategic point-of-view on the target-state architecture including modelling and communicating transitionary states required to reach the target state.

? Produce Enterprise wide Solution Architectures that meet business requirements, are fit for purpose, align with the company's IT strategic directions and offer value for money. Identify and elevate opportunities to optimise team productivity and quality

? Enable the successful delivery of internally generated solution designs by external service providers.

? Ensure that the designed business rules are consistent across the organisation, that interfaces and information flows are standardised and connectivity and interoperability are managed across the enterprise and outside it where necessary

Qualifications & Technical Capabilities

? 10 years experience designing large scale E2E solutions in a Digital environment

? 3 years experience leading teams in an IT environment is desirable

? 3 years experience in Marketing related Technologies including - marketing resource and work management, digital asset management, content management and delivery, digital experience platforms, and creative production tooling. Hands-on depth in Adobe Experience Cloud (Workfront, AEM Sites and Assets, Creative Cloud, Firefly) is highly desirable.

? Retail, FMCG or consumer brand experience is highly desirable, as is exposure to retail media buying ecosystems.

? Application Lifecycle Management

? Agile Delivery experience

? Solid experience in all architectural disciplines and all components of holistic enterprise architecture, business re-engineering principles and processes with successful implementation of complex business solutions.

? Deep Knowledge and experience with solutions architecture, business, and systems requirements, and technical design and analysis in a complex and legacy technical environment.

? Proven experience in delivery focus and a broad range of skills in Integration, Applications, and Data is a must-have

? Practical experience applying generative AI within creative or content workflows, including model governance, intellectual property and rights management, and brand safety controls.

? Experience shaping engineering practices for AI-assisted delivery - agentic coding tooling, AI-augmented testing and CI/CD, and the guardrails that keep AI-generated code secure and maintainable - with the ability to contribute to practice uplift alongside emerging Group standards.

? Highly skilled at articulating the impact of platform transformations on business capabilities and technology components

? Solid experience in the facilitation of groups during planning and design activities

? Demonstrated experience guiding and collaborating with multi-disciplinary technical teams covering multiple domains

? Presentation skills with a high degree of comfort speaking with executives, IT Management, and other senior stakeholders

? A background in delivering innovative technical solutions that allows you to keep the target state architecture and technology strategy pragmatic To be considered for the role click the 'apply' button or for more information about this and other opportunities please contact Anshita Soni on [02 7257 8211](tel:02 7257 8211) or email [email protected] and quote the above job reference number.

Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.

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