Job Description

Role Overview

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Reporting to the Managing Director, you'll lead the brand's marketing strategy across all channels and markets, driving brand growth, commercial performance, customer engagement, and market expansion.

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Role Overview

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Reporting to the Managing Director, you'll lead the brand's marketing strategy across all channels and markets, driving brand growth, commercial performance, customer engagement, and market expansion. Ideal for a strategic marketing leader who enjoys combining big picture thinking with execution, this role will help shape the future of a leading skilled skincare brand.

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HowYou'llMakeanImpact

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- Lead and execute marketing strategy, aligning initiatives with business objectives and revenue targets.
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- Drive brand growth and commercial performance through integrated, customer focused marketing initiatives.
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- Ownbrandpositioning,identity,andcustomerexperienceacrossalltouchpoints.
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- Lead end-to end campaign development, from concept and creative briefing through to execution and performance analysis.
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- Developandmanagetheannualmarketingcalendaracrossbrand,product,andcommercial
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- Overseedigital,social,influencer,andcontentstrategiestodriveawareness,engagement,andconversion.
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- Leadmarketingstrategyandexecutionfornewproductlaunches,ensuringstronggo-to-marketoutcomes.
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- PartnercloselywithSales,Product andexternalagenciestodeliverintegratedmarketinginitiatives.
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- Identifyandexecutestrategicbrandpartnershipsthatenhanceawarenessandcredibility.
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- Owntheannualmarketingbudget,monitorROI,optimiseinvestment,andprovideperformanceinsightstoseniorleadership.
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- LeadanddeveloptheMarketingCoordinatorwhilefosteringahigh-performing,collaborativeteamculture.
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WhatYou'llBringtotheTeam

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- Minimum7years'experienceinaseniormarketingrole
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- Demonstratedexperiencedevelopingandexecutingintegratedmarketingstrategiesthatdrivecommercialoutcomes
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- Provenexperiencemanagingbrand,campaignandproductmarketinginitiatives
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- Strongexperienceacrossdigitalmarketing,socialmedia,influencermarketingandeCommerceactivities
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- Demonstratedexperienceleadingproductlaunchesandgo-to-marketstrategies
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- Experiencemanagingmarketingbudgetsanddeliveringmeasurablereturnoninvestment
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- Provenexperiencemanagingagencies,externalpartnersandcross-functionalstakeholdergroups
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- Experienceleadinganddevelopingteammembers
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- Experienceworkinginabeauty,skincare,wellness,retailorconsumergoodsbusinessispreferredbutnotessential.
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📌 Head of Marketing (New South Wales)
🏢 Sharp & Carter
📍 New South Wales