Design and optimise personalised customer communications using segmentation, propensity modelling, scoring and decisioning techniquesTranslate complex or ambiguous business needs into structured analytical approaches, measurable outcomes and practical recommendationsUse Python and related analytical tools to automate manual processes and improve efficiency, quality and repeatabilityDevelop Power BI reporting and self-service analytics for stakeholder decision-makingIdentify opportunities to embed AI into analytics, reporting and customer communicationsPartner with product, marketing and technology stakeholders to connect customer behaviour with engagement strategiesMentor analysts and senior analysts through technical challengesShare knowledge and strengthen analytical capability across the teamSupport CommBank Yello, Commonwealth Bank's customer recognition program, through advanced analyticsRequirementsAdvanced Python skills, including automating analytical processes and solving complex business problemsStrong experience in customer analytics, predictive or propensity modelling, personalised targeting, scoring or campaign optimisationExperience using Power BI or comparable visualisation tools to create accessible reporting and self-service analytical solutionsAbility to frame problems, define success measures and translate analysis into explicit recommendations for varied stakeholdersCollaborative approach to mentoring,
knowledge transfer and providing practical technical guidanceStrategic and critical thinking, with resilience to navigate uncertainty and changing prioritiesExperience applying AI to analytics or process improvement is valuedFinancial services experience is not essential where skills are transferableCommitment to responsible data use and human judgementAbility to work effectively in a dynamic environment with evolving products, tools and analytical techniquesCore CompetenciesDemonstrates advanced Python skills for automating analytical processes and solving complex business problems, alongside expertise in customer analytics and predictive modelling.
Capable of developing Power BI reporting and embedding AI into analytics to enhance decision-making and customer communications.Highest-signal resume keywordsAdvanced Python SkillsCustomer AnalyticsPower BI ReportingPredictive ModellingAI Application in AnalyticsHard SkillsPythonPredictive ModellingPropensity ModellingCampaign OptimisationAnalytical AutomationSoft SkillsCollaborative MentoringStrategic ThinkingCritical ThinkingKnowledge TransferResilienceIndustry KeywordsCustomer CommunicationsSegmentationScoringFinancial ServicesResponsible Data UseTools & TechnologiesPower BISelf-Service AnalyticsAnalytical ToolsDecisioning Techniques
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