Shape the future of Xero's global Paid Search programEvolve the technical foundations of the global SEM programBuild and operationalise AI-powered workflows for optimisation, analysis, reporting and operational processesAdvance AI-driven SEM capabilities, including automated bidding and decision-making systems with validation, guardrails and measurementIdentify and deliver automation opportunities that turn manual or complex SEM processes into scalable, reusable solutionsPartner with Data Science, Marketing Technology and Product to connect data, AI and emerging technology into the SEM ecosystemExplore emerging search and AI capabilities and test technologies for commercial advantageCollaborate with SEM specialists, the Head of SEM, CRO, Product and the wider Performance Marketing organisationShare expertise, mentor others and elevate the team's technical capabilityTranslate complex ideas into clear opportunities for senior stakeholdersRequirementsDeep, hands-on SEM expertiseExperience managing large-scale, multi-market Paid Search programsStrong understanding of Google Ads, SA360, contemporary bidding and automationExperience designing and deploying automation, workflows or other technical solutions for performance marketingHands-on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI,



Claude or similarStrong analytical and problem-solving skillsAbility to translate complex technical concepts into clear recommendations and influence senior stakeholdersWillingness to share knowledge, mentor others and elevate wider team capabilityAbility to work collaboratively across different markets and time zonesWorking rights for the country where the role is basedSatisfactory completion of relevant background checks, potentially including credit and criminal history checksCore CompetenciesDemonstrates deep SEM expertise and the ability to design and deploy automation solutions that enhance performance marketing.
Collaborates effectively across teams and markets while mentoring others to elevate technical capabilities.Highest-signal resume keywordsDeep SEM ExpertiseGoogle AdsAutomation Solutions DesignAI Workflow OrchestrationAnalytical Problem-SolvingHard SkillsPaid Search ManagementMulti-Market SEM ProgramsModern BiddingPerformance Marketing SolutionsAI-Driven SEM CapabilitiesSoft SkillsMentoringCollaborationInfluencing StakeholdersKnowledge SharingIndustry KeywordsSearch Engine MarketingAutomationData SciencePerformance MarketingEmerging TechnologyTools & TechnologiesSA360Tray.aiAirOpsN8nMakeZapierOpenAIClaude
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📌 Senior Sem Manager (Sydney)
🏢 Jobtailor
📍 Sydney