Own the entire marketing function, driving both strategy and execution.Lead the go-to-market strategy, build brand presence, and create predictable growth engines.Partner with Sales, Product, and Customer Success to create a category-defining brand, generate qualified demand, and accelerate market penetration.RequirementsDefine and execute the client's go-to-market (GTM) strategy in alignment with company objectives.Position the client as a thought leader in fleet management SaaS, shaping the category narrative.Build, lead, and mentor a high-performing marketing team.Own the full-funnel demand generation engine across digital, content, events, and partnerships.Develop ABM (Account-Based Marketing) strategies to target key customer segments.Implement and optimize lifecycle campaigns to drive MQL SQL closed-won conversion.Build a differentiated brand identity that resonates with target customers.Oversee messaging, content, and storytelling across website, campaigns, and sales enablement.Collaborate with Product to launch new features with solid positioning and adoption strategies.Establish KPIs, dashboards, and attribution models to measure marketing ROI.Partner with Sales to ensure alignment on pipeline targets, lead handoff, and revenue growth.Implement scalable MarTech stack to automate workflows and improve efficiency.8+ years in B2B SaaS marketing, including leadership experience in growth-stage startups.Proven success in building demand gen engines and scaling pipeline in SaaS environments.Strong understanding of RevOps, sales-marketing alignment,



and full-funnel analytics.Expertise in modern MarTech (HubSpot, Salesforce, ABM platforms, automation tools).
Exceptional storytelling, positioning, and communication skills.Experience hiring, developing, and leading marketing teams.A strategic operator who can see the big picture and execute with precision.Data-driven, but creative and brand-minded.Thrives in a startup environment - comfortable with ambiguity, resourceful, and hands-on.Passionate about mobility, SaaS, and scaling transformative technologies.Core CompetenciesDemonstrates expertise in developing and executing go-to-market strategies, building demand generation engines, and leading high-performing marketing teams in the B2B SaaS sector.
Proficient in leveraging modern MarTech tools to optimize marketing efforts and drive measurable results.Highest-signal resume keywordsGo-To-Market StrategyDemand GenerationAccount-Based Marketing (ABM)Marketing Team LeadershipRevOps UnderstandingATS Optimization KeywordsHard SkillsDemand Generation EngineLifecycle Campaign OptimizationKPI EstablishmentFull-Funnel AnalyticsBrand PositioningContent StrategyStorytellingMarket PenetrationSales-Marketing AlignmentGrowth StrategySoft SkillsExceptional CommunicationCreative Problem-SolvingStrategic ThinkingResourcefulnessMentoringIndustry KeywordsB2B SaaSFleet ManagementGrowth-Stage StartupsMobilityTransformative TechnologiesTools & TechnologiesHubSpotSalesforceABM PlatformsMarketing Automation ToolsMarTech Stack
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📌 Head Of Marketing (Sydney)
🏢 Jobtailor
📍 Sydney