Evolve the technical foundations of Xero's global SEM programBuild and operationalise AI-powered workflows for optimisation, analysis, reporting and operationsAdvance AI-driven SEM capabilities, including automated bidding and decision-making systemsEstablish validation, guardrails and measurement for AI-driven systemsIdentify and deliver automation opportunities that turn manual or complex SEM processes into scalable solutionsPartner with Data Science, Marketing Technology and Product to connect data, AI and emerging technology to the SEM ecosystemExplore and test emerging search and AI capabilities for commercial advantageCollaborate with the Head of SEM, SEM specialists, CRO, Performance Marketing and wider cross-functional teamsShare expertise and mentor team membersRequirementsDeep, hands-on SEM expertiseExperience managing large-scale, multi-market Paid Search programsStrong understanding of Google Ads, SA360, contemporary bidding and automationProven technical builder capability designing and deploying automation, workflows or technical solutionsHands‐on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI,



Claude or similarStrong analytical and problem-solving skillsAbility to translate complex technical concepts into clear recommendations and influence senior stakeholdersWillingness to share knowledge, mentor others and elevate team capabilityCore CompetenciesDemonstrates deep SEM expertise with a focus on AI-driven capabilities, automation, and data integration.
Proven ability to design and implement scalable solutions while mentoring team members and influencing stakeholders.Highest-signal resume keywordsDeep SEM ExpertiseGoogle Ads ProficiencyAutomation Design and DeploymentAI and Workflow Orchestration ToolsAnalytical and Problem-Solving SkillsHard SkillsSEM Program ManagementAutomated Bidding SystemsTechnical Solution DesignData IntegrationPerformance MarketingSoft SkillsMentoringInfluencing StakeholdersCollaborationIndustry KeywordsPaid SearchAI-Driven SEMWorkflow AutomationCross-Functional CollaborationTools & TechnologiesGoogle AdsSA360Tray.aiAirOpsN8nMakeZapierOpenAIClaude
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📌 Senior Sem Manager (Melbourne)
🏢 Jobtailor
📍 Melbourne