We're a privately held, family business competing against some of the biggest multinationals in the world. We are Australia's No. 1 Pure Coffee Company*. Since 1947, we've been building brands into internationally recognised household names like Vittoria Coffee, Jarlsberg Cheese and Santa Vittoria mineral water.

We are a fast-moving, innovative, market-leading business with a strong entrepreneurial culture. We only look at our competitors to ensure we can act differently.

We have a rare opportunity for an experienced Sales Manager to manage sales for foodservice & hospitality based in our Perth office. This newly created role will report into the GM, Foodservice.

The Role:

Operating in our dynamic, fast paced and agile environment, your key responsibilities include:

- Grow sales and market share across Foodservice channels with a focus on cafes, restaurants, hotels, gaming, universities, and key accounts.
- Play a leading role in motivating and influencing the sales team to achieve business objectives and KPI's.
- Manage and grow existing customer accounts and customer service levels.
- Gain and maintain new key accounts.
- Develop strategic new business targets within WA
- Maintain the company image and standards across all product categories.
- Ensure Vittoria Food & Beverage is delivering on mutual committments with customers and ROI's
- Ensure yearly and half yearly business reviews are conducted with all Key Accounts.
- Quarterly travel and country visits to regional areas.

About You:

Ideally you will demonstrate:

- Extensive Key Account & Sales Management experience in Foodservice / Food & Beverage industry.
- Knowledge of the Foodservice channel, cafes, Hotels, Clubs, Institutions and Multi-site operators.




- Experience leading and coaching sales teams preferably in FMCG.
- Experience in the coffee industry is desirable but not essential.
- Strong business and customer relationships at senior executive levels within your specialty channel.
- A successful track record in winning new business across key accounts.
- In depth knowledge and understanding in your key sector and channel.
- Strong time management skills with the ability to meet tight deadlines.
- Prior experience winning and maintaining high profile, high volume accounts.
- Exceptional at delivering customer service to our existing and potential clients.
- Able to review, identify and improve profitability and growth opportunities.
- An outstanding communicator and comfortable dealing with key stakeholders at all levels.

We Offer You:

- Generous staff discounts on products.
- Onsite parking.
- Employee Assistance Program.
- Unlimited barista made coffee
- Personal and professional growth opportunities and an extensive L&D; program. We invest in our people.
- Individual career development plans and opportunities for interstate and overseas openings.
- Giving back to the community by our generous contribution and involvement in a number of major charities
- Be part of a unique, inclusive, caring culture built on robust family values.

Vittoria Food & Beverage is committed to developing and retaining highly talented people. If you are a self-driven, enthusiastic individual. and relish the opportunity of working in a fast-moving entrepreneurial business with a unique culture built upon strong family values, cutting-edge marketing with a strong results orientation then we look forward to hearing from you

- Source: IRI Scan Data, Pure Coffee, Value Sales MAT to 07/08/26 (Dollars)

📌 Sales Manager - WA (Perth)
🏢 Vittoria Food & Beverage
📍 Perth